Brand Tone

Professional, Technical, and Authoritative

Brand Values

• •Quality and Durability
• •Specialization and Expertise
• •Compatibility and Integration
• •Problem Solving and Customization
• •Security and Safety

Best Practices

• •Prioritize Technical Accuracy: Always lead with precise, accurate technical specifications. Your audience values data over fluff. Use industry-standard terminology correctly to build trust and authority.
• •Focus on Application and Benefit: Connect product features to real-world applications. Instead of just saying 'SPDT Switch,' say 'SPDT Switch for reliable control of power gates and alarm systems.' This shows you understand your customer's world.
• •Maintain a Professional Tone: Avoid casual language, slang, or humor. The copy should always reflect the serious nature of the products' applications—security and safety. The tone should be confident, direct, and informative.
• •Emphasize Durability and Reliability: Use words like 'heavy-duty,' 'durable,' 'reliable,' 'endurance,' and 'robust' consistently throughout your copy. This reinforces your core value proposition.
• •Highlight Integration and Compatibility: Consistently remind your audience that your products work with their existing systems ('Compatible with all major manufacturers,' 'Seamless integration,' 'Small and Large Format IC Cores'). This addresses a key purchasing consideration for professionals.

Social Perception

Perceived as a specialist supplier of high-quality, reliable components by security professionals, facility managers, and engineers who value technical specifications and product reliability over branding and marketing. They view ICCoreSwitch as a go-to source for specific and critical components, trusting its expertise and product performance.

Copy Examples

• •Engineered for Endurance: The ICSC Series Key Switch. Unmatched durability and seamless integration for critical access control systems.
• •At ICCoreSwitch, we provide more than just parts; we deliver security and reliability. As the leading online supplier of heavy-duty interchangeable core key switches, our focus is singular: to offer expertly engineered solutions that integrate flawlessly and perform under pressure.
• •Secure Your Project with ICCoreSwitch: Custom Key Switch Solutions Available.
• •Introducing the New Heavy-Duty SPDT Switch. Precision control meets industrial strength. Compatible with all major large format IC cores.
• •Have a unique requirement? Our engineers are ready to develop a custom key switch solution tailored to your exact specifications. Contact us to discuss your application.