Brand Tone

functional, aspirational, and sales-driven

Brand Values

• •Personalization
• •Detail-Oriented Improvement
• •Accessibility and Variety
• •Practicality

Best Practices

• •Always Connect to the Core Tagline: Frame product benefits within the "Start with the details, transform your journey" narrative. Explain how each product, no matter how small, contributes to a better overall experience.
• •Use a "Problem-Solution-Transformation" Framework: Start by identifying a common driver frustration (clutter, dirt, lack of personality). Introduce the product as the solution. End by describing the transformation —a more enjoyable, personalized, or efficient journey.
• •Maintain a Balance Between Practicality and Aspiration: While product descriptions should be clear and functional, social media and ad copy should evoke the feeling of an upgraded lifestyle or experience. Use words like "elevate," "enhance," "transform," and "unleash."
• •Develop a Consistent Lexicon: Create a list of brand-aligned words (e.g., "workshop," "detail," "journey," "transformation," "personalize," "harmony") and use them consistently across all platforms, from the website to TikTok captions.
• •Encourage User Stories (When Possible): Once a customer base is established, encourage them to share photos of their "transformed" car interiors. This will reinforce the brand's values authentically and shift from a non-existent social perception to a positive, community-driven one.

Social Perception

neutral to non-existent

Copy Examples

• •Tired of a cluttered car? Our custom-fit storage solutions bring order to your journey. Start with a tidy space, and transform every drive into a pleasure. #DetailTheDrive
• •The secret to a pristine car isn't hours of work —it's the right tools. Our new formula lifts dirt effortlessly, revealing the true beauty of your vehicle. Transform your car, one detail at a time.
• •Your car is more than just a machine; it's your space. Add a touch of personal style with our unique accessories. It's the small details that make the journey yours. #TransformYourJourney
• •At ICC車飾り工房, we believe a better driving experience starts with the small things. From smart organization to a touch of elegance, we provide the details that transform your car and your journey. What will you improve today?
• •Ready for a transformation? This week, get 20% off all interior accessories and start building your perfect driving environment. Small details, big impact. #CarTransformation