Brand Tone

Community-Oriented, Service-Oriented, Faith-Centric, Promotional & Direct

Brand Values

• •Community (Ummah)
• •Faith & Tradition
• •Quality & Freshness
• •Customer Satisfaction & Trust
• •Accessibility & Convenience

Best Practices

• •Maintain a Helpful and Trustworthy Voice: Clearly communicate benefits, be transparent about services (like shipping times)
• •Showcase product quality and freshness, especially for food items.
• •Use inclusive language that resonates with the target community (e.g., 'our community,' 'for the people').
• •Highlight faith-centric values where appropriate, particularly when discussing Halal products or Islamic items.
• •Balance promotional messaging with genuine value and service.

Social Perception

Positive for Target Audience, Appreciation for Niche Products

Copy Examples

• •Hassle-free online store: Your one-stop shop for all your needs.
• •Follow the sunnah not the society
• •100% Halal, 100% high-quality products.
• •Punjabi kinle free pajama ba attar [Bengali]
• •From swift 24-hour dispatch to reliable delivery, we're committed to serving you better.