Brand Tone

Aspirational & Exclusive, Knowledgeable & Passionate, Contemporary & Trendy, Resilient & Transparent, Enthusiastic & Engaging

Brand Values

• •Authenticity & Quality
• •Curation & Uniqueness
• •Fashion History & Craftsmanship
• •Sustainability (implied)
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., knowledgeable yet approachable, exclusive yet enthusiastic), specific vocabulary to use and avoid, and provide examples. Share this with anyone creating content.
• •Emphasize Storytelling: Each vintage piece has a history. Weave narratives around the designers, eras, and unique features of the items. This reinforces the value of "curated" and "authentic" finds.
• •Balance Exclusivity with Inclusivity: While selling high-end items, ensure the language on social media feels welcoming. Use engaging questions, behind-the-scenes glimpses (like unboxings), and educational content ("Tips of the Trade") to build community.
• •Be Authentic and Transparent: Continue to be open with the audience, as seen with the Instagram suspension update. This builds trust, especially when dealing with high-value vintage items where authenticity is key.
• •Stay Consistent Across Platforms: While the format might change (e.g., TikTok videos vs. Instagram captions vs. website descriptions), the core brand voice—knowledgeable, passionate, and focused on quality curation—should remain consistent. Regularly review content across all channels to ensure alignment.

Social Perception

Specialized & Niche, Trusted Source (among followers), Modern & Approachable (for a luxury reseller), Awareness primarily through social media

Copy Examples

• •Instagram Post (New Arrival - Dior Bag): "Unearth a legend. ✨ This timeless Dior [Specific Bag Name] from the iconic [Year/Collection] has just graced our collection. A piece of fashion history, ready for its next chapter. DM us for details before it’s gone. #IcarusVintage #DiorArchives #VintageDior #LuxuryFinds"
• •TikTok Video (Showcasing a Jean Paul Gaultier piece): "JPG an in-depth look. 🤯 This isn't just vintage; it's a work of art. Breaking down the genius of this [Specific JPG Piece] – the cut, the story, the obsession. Want to make it yours? Link in bio. #JeanPaulGaultier #VintageJPG #FashionHistory #RareFind #IcarusVintage"
• •Website Product Description (Chanel Jacket): "A testament to timeless elegance, this Chanel jacket from the [Season/Year] collection embodies Karl Lagerfeld's visionary design. Meticulously crafted from [Fabric], it features [Specific details like buttons, trim, silhouette]. A collector's dream and an investment piece that transcends fleeting trends. Authenticity guaranteed. Explore the legacy at Icarus Vintage."
• •Email Newsletter Subject: "Fresh Drops: Rare Prada, Iconic Chanel & More Inside!" Body Snippet: "This week at Icarus Vintage, we've unearthed some truly exceptional pieces. From a runway-fresh [Designer Name] piece to a cult-classic [Designer Accessory], discover curated vintage that tells a story. Shop the latest before they fly off the shelves."
• •Instagram Story (General Engagement): "Spotted: Which vintage designer are you hunting for right now? Tell us in the DMs! 👇 We might just have it (or know where to find it 😉). #VintageCommunity #DesignerHunt #IcarusVintage"