Tono de Marca

Nostalgic & Traditional, Authentic & Genuine, Warm & Communitarian, Playful & Witty (through the proverbs), Proud (of local identity)

Valores de Marca

• •Cultural Preservation
• •Authenticity
• •Connection to Roots
• •Community
• •Craftsmanship & Quality
• •Daily Joy/Wisdom

Mejores Prácticas

• •Embrace Storytelling: Use the proverbs and traditions as a springboard to tell stories about Italian culture, regional history, or the everyday lives of the people who coined these phrases. This reinforces the nostalgic and authentic tones.
• •Use Warm and Inclusive Language: Write as if you're speaking to a friend or family member who shares a love for these traditions. Avoid overly formal or corporate jargon. Make followers feel part of a community.
• •Highlight Authenticity and Craftsmanship: Regularly mention the careful selection of proverbs, the Italian translations, and the quality of the materials (like the wooden stands). This supports the values of authenticity and quality.
• •Incorporate User-Generated Content (if possible): Encourage customers to share how they display their calendars or their favorite proverbs. This fosters a sense of community and reinforces the social value of the products.
• •Maintain Dialect/Regional Focus: When promoting specific calendars, use imagery and perhaps a few (translated) key phrases that evoke the spirit of that particular region. This strengthens the connection to local pride and heritage. Ensure all marketing materials, from product descriptions to social media posts, consistently reflect the core themes of tradition, authenticity, and cultural connection.

Percepción Social

Culturally Enriching, Unique & Original Gift Idea, High Quality & Well-Crafted, Appreciative of Local Identity, Positive Customer Feedback

Ejemplos de Copy

• •Headline: A Year of Wisdom, Straight From Your Nonna's Lips. Body: Our 2025 Calendars of Traditions are here! Each day, uncover a cherished proverb from [Specific Italian Region, e.g., Veneto], a little piece of home, a spark of timeless wisdom. Connect with your roots, one saying at a time. #ItalianTradition #LocalWisdom #[Region]Heritage
• •Headline: More Than Just Dates. It's Your Daily Dose of Dialect. Body: Tired of generic calendars? 'I Calendari delle Tradizioni' brings the vibrant spirit of Italy's regions to your desk. Laugh, ponder, and celebrate the rich tapestry of our dialects. Order yours and keep the tradition alive! #ItalianDialects #CulturalHeritage #MadeInItaly
• •Headline: The Perfect Gift? A Journey Back to Your Roots. Body: Looking for a gift that truly speaks from the heart? Give the gift of heritage with our beautifully crafted traditional calendars. Each page is a new discovery, a familiar phrase, a connection to the homeland. Available in 12 Italian dialects. #GiftOfTradition #ItalianRoots #FamilyHeritage
• •Headline: Milanese Wit. Roman Charm. Neapolitan Soul. Daily. Body: Experience the unique character of Italy's beloved cities and regions every single day. Our 2025 Dialect Calendars are filled with authentic local sayings and their Italian translations, elegantly presented on an artisanal wooden stand. Which tradition will you embrace? #LocalPride #ItalianCulture #DailyWisdom
• •Headline: Keep the Flame of Tradition Burning Bright. Body: In a fast-moving world, some things are worth holding onto. 'I Calendari delle Tradizioni' is more than a calendar; it’s a celebration of our linguistic heritage and the timeless wisdom passed down through generations. Rediscover your dialect, rediscover yourself. #PreserveCulture #ItalianLegacy #TraditionalSayings