Brand Tone

Friendly and Approachable, Enthusiastic and Fun, Inspiring and Empowering, Informative and Helpful

Brand Values

• •Affordability
• •Quality
• •Clean Beauty
• •Cruelty-Free
• •Vegan Options
• •Inclusivity & Self-Expression
• •Ease of Use
• •Inspired By You (IBY)

Best Practices

• •Always Lead with "Inspired By You": Frame product benefits and brand messages around how they empower or serve the customer's individuality and creativity.
• •Emphasize Core Values Consistently: Weave in keywords like "clean," "cruelty-free," "vegan-friendly," and "affordable" naturally into descriptions, posts, and campaigns. This reinforces what the brand stands for.
• •Use Friendly, Upbeat, and Inclusive Language: Avoid jargon or overly technical terms. Opt for words that are positive, encouraging, and welcoming to a diverse audience. Use emojis where appropriate on social media to enhance the friendly vibe.
• •Focus on Fun and Ease of Use: Highlight how products can be enjoyed and easily incorporated into an everyday routine, making beauty accessible rather than intimidating.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the tone should always feel like it's coming from the same friendly, inspiring, and trustworthy brand. Develop a simple style guide if needed.

Social Perception

Positive for Value and Quality, Associated with Beauty Subscription Boxes, Appreciation for Ethical Stances, Trendy and Colorful, Emerging/Indie Brand Feel

Copy Examples

• •Headline: Unleash Your Inner Artist. Clean Beauty That Won’t Break the Bank. Body: Dive into a world of vibrant color and skin-loving ingredients! At IBY, we believe makeup should be fun, easy, and always cruelty-free. Get inspired and create your signature look with our affordable, high-pigment essentials.
• •Social Media Post (Image: Colorful eyeshadow palette swatches): Caption: Weekend vibes loading! 🎨 Which of these buttery-smooth, clean beauty shades are you rocking? All the color, none of the compromise. #IBYBeauty #InspiredByYou #CleanMakeup #CrueltyFreeVibes #AffordableGlam
• •Product Description Snippet (for a Highlighter): Glow your own way! Our [Product Name] highlighter delivers a radiant, buildable shimmer that’s like sunshine in a compact. Made with clean ingredients and always cruelty-free, because your beauty should feel as good as it looks. Inspired by you, for a glow that’s all you.
• •Email Subject Line: ✨ Your Daily Dose of Beauty inspo + A Sweet Treat Inside! Email Body (Excerpt): Hey Beautiful! We're IBY Beauty, and we're all about makeup that's as unique as you are. Discover clean, cruelty-free formulas that are easy to love and even easier on your wallet. Ready to play?
• •Ad Copy (Short & Punchy): IBY Beauty: Seriously Good. Seriously Clean. Seriously You. Shop cruelty-free makeup that inspires.