Brand Tone

Professional, Knowledgeable, Trustworthy, Reliable, Eco-conscious, Responsible, Customer-centric, Helpful, Direct, and Transparent.

Brand Values

• •Sustainability
• •Quality
• •Customer Satisfaction
• •Integrity and Transparency
• •Innovation

Best Practices

• •Prioritize Sustainability in Messaging: Consistently highlight the use of 100% recycled materials and the positive environmental impact of choosing IBRAN products. This reinforces a core brand value.
• •Maintain a Helpful and Expert Voice: Provide valuable information, guides, and easy-to-understand technical details. Ensure customer service interactions are knowledgeable and solution-oriented.
• •Emphasize Quality and Durability: Use language that conveys strength, reliability, and the long-term value of the products, backed by warranties and customer testimonials.
• •Be Approachable and Customer-Focused: Use clear, direct language. Encourage interaction and feedback. Highlight the ease of contacting support and the company's commitment to customer satisfaction.
• •Showcase Real-World Applications and Benefits: Use visuals and case studies (customer projects) to demonstrate the practical benefits and aesthetic appeal of the products in various settings, reinforcing both functionality and the "Inspired by nature" tagline.

Social Perception

Positive Customer Experiences, Eco-Friendly Choice, Reliable Supplier, and Industry Recognition.

Copy Examples

• •Headline: Build a Greener Future, Starting From the Ground Up. Body: Choose IBRAN's 100% recycled plastic grids for your next project. Durable, sustainable, and designed for excellence. Lay the foundation for a better tomorrow. Call to Action: Explore Our Eco-Grids.
• •Headline: Don't Just Dream of a Perfect Driveway. Create It. Body: IBRAN gravel grids offer unmatched strength and easy installation. Made from recycled materials, they're the smart choice for a stunning, long-lasting finish. Call to Action: Get Your Project Quote.
• •Headline: Tired of Waterlogged Patios? We’ve Got the Sustainable Solution. Body: Our innovative drainage systems, crafted from 100% recycled plastic, effectively manage surface water while protecting the planet. Quality you can trust, service you’ll love. Call to Action: Discover IBRAN Drainage.
• •Headline: Quality That Lasts. Service That Cares. Sustainability That Matters. Body: At IBRAN, we’re committed to more than just strong, reliable ground reinforcement. We're dedicated to exceptional customer support and a truly circular economy. Experience the IBRAN difference. Call to Action: Learn About Our Mission.
• •Headline: Your Project, Our Priority. From First Click to Final Installation. Body: Need expert advice for your shed base or commercial car park? Our dedicated team is here with transparent guidance and top-quality, eco-friendly products. Let's build it right. Call to Action: Talk to an IBRAN Specialist.