Brand Tone

Elegant & Sophisticated, Evocative & Sensory, Authentic & Rooted in Heritage, Passionate & Artistic, Respectful & Knowledgeable

Brand Values

• •Heritage & Tradition
• •Luxury & Exclusivity
• •Quality & Craftsmanship
• •Authenticity
• •Innovation
• •Customer Satisfaction
• •Uniqueness & Creativity
• •Sustainability & Ethical Sourcing

Best Practices

• •Embrace Storytelling: Weave the brand's rich heritage (since 1929, Makkah origins) into product descriptions and campaigns to reinforce authenticity and tradition.
• •Use Evocative & Sensory Language: Describe fragrances by painting a picture of the emotions, memories, or atmospheres they evoke, rather than just listing notes. Focus on words like luxurious, enchanting, timeless, mysterious, sophisticated.
• •Maintain an Elegant & Respectful Voice: Ensure all communication, from website copy to social media replies, reflects sophistication and respect for the art of perfumery and the customer. Avoid overly casual slang or overly aggressive sales tactics.
• •Highlight Craftsmanship & Quality: Consistently emphasize the meticulous process of sourcing rare, high-quality ingredients and the expertise involved in blending the perfumes. This justifies the premium positioning.
• •Connect with Values: Subtly integrate core values like uniqueness, passion, and (where appropriate and authentic) ethical considerations into the narrative, allowing customers to connect with the brand on a deeper level.

Social Perception

Positive Reputation for Quality & Longevity, Seen as a Luxurious Middle Eastern Brand, Unique Scent Profiles, Valued for Heritage, Hit-or-Miss for Some, Engaged Community, Influencer Impact

Copy Examples

• •Ibrahim Al-Qurashi: A Century of Scent, Bottled for Eternity. Since 1929, we have woven the soul of Arabia into every drop. Discover fragrances born from a legacy of passion, quality, and the world's most precious essences. Experience the heritage. Define your essence.
• •More Than Perfume. It's an Olfactory Journey. Let our Special Musk transport you. Crafted with tradition, imagined for today. Feel the clean, sophisticated embrace that lingers, telling your unique story with every note.
• •The Art of Oud. The Heart of Ibrahim Al-Qurashi. Explore the depth and mystery of authentic Oud, masterfully blended to capture the essence of oriental luxury. Each bottle, a testament to our unwavering commitment to craftsmanship and unparalleled quality. Dare to be unforgettable.
• •Your Aura, Amplified. Discover Our Latest Collection. Where innovation meets tradition. Ibrahim Al-Qurashi unveils new olfactory masterpieces, blending exotic spices, rare florals, and timeless amber. Find the scent that speaks your language, from dawn till dusk.
• •Ethically Sourced. Exquisitely Crafted. Undeniably You. Indulge in the luxury of Ibrahim Al-Qurashi, where every fragrance is a promise of quality and a commitment to the planet. Experience scents that not only captivate but also reflect your values.