Brand Tone

Elegant Bohemian: A blend of relaxed, free-spirited charm with a touch of sophisticated elegance.

Brand Values

• •Authenticity
• •Quality Craftsmanship
• •Unique Design
• •Versatility & Everyday Elegance
• •Mediterranean Essence
• •Affordability/Value

Best Practices

• •Use evocative language to transport the reader to the Mediterranean.
• •Highlight the craftsmanship and quality of materials like Sterling Silver and Gold Vermeil.
• •Incorporate collection names (Al-Andalus, Amor, Gitana) to emphasize the brand's inspiration.
• •Focus on the versatility of the jewelry, suitable for both everyday wear and special occasions.
• •Maintain a friendly and approachable tone, reflecting the brand's customer-oriented approach.

Social Perception

Ibiza Sunsets is perceived as a brand offering charming, unique, and high-quality jewelry at an affordable price. Customers appreciate the brand's Mediterranean inspiration, versatility, and excellent customer service, creating an emotional connection with those who seek a touch of bohemian elegance in their everyday lives.

Copy Examples

• •Discover our Al-Andalus collection, inspired by the rich history and vibrant culture of the Mediterranean.
• •Experience the magic of Ibiza with our handcrafted jewelry, designed for everyday elegance and unforgettable moments.
• •From sunrise to sunset, our versatile pieces will add a touch of bohemian charm to any outfit.
• •Indulge in affordable luxury with our 18k Gold Vermeil collection, crafted with passion and attention to detail.
• •Embrace your inner free spirit with our Gitana collection, inspired by the vibrant colors and rhythms of the gypsy lifestyle.