Brand Tone

enthusiastic, confident, and professional, with an undercurrent of being 'by detailers, for detailers'

Brand Values

• •Quality and Performance
• •Innovation
• •Customer Focus (For Detailers, By Detailers)
• •Efficiency and Convenience
• •Passion for Car Care

Best Practices

• •Speak the Detailer's Language
• •Emphasize Power and Performance with Confidence
• •Maintain a Professional & Passionate Stance
• •Show, Don't Just Tell (Especially on Visual Platforms)
• •Be Consistent Across All Channels

Social Perception

a provider of 'ultimate' detailing solutions

Copy Examples

• •Stop Chasing Water Spots. Start Commanding a Flawless Finish. The Bigboi BlowR Pro+ doesn't just dry your car, it unleashes a hurricane-force, heated gale to banish every last drop. Experience true touchless drying and preserve that perfect shine. #BigboiShine #TouchlessDrying
• •Detail Like a Pro? You Need Tools Built by Pros. The Bigboi SuckR PRO isn't just a vacuum; it's a commercial-grade debris dominator. Engineered for power, designed for detailers. Get yours and transform your interior game. #DetailersChoice #SuckItUp
• •Tired of 'Good Enough'? Demand Bigboi Perfection. Our WashR series redefines what a pressure washer can do for your car. Precision, power, and the durability to tackle any job. Elevate your wash. #BigboiClean #PressurePerfected
• •The Ultimate Garage Isn't Built, It's Unleashed. With Bigboi. From prep to spotless dry, our integrated system of washers, blowers, and vacuums works in perfect harmony. Create your detailing sanctuary. #UltimateGarage #BigboiPowered
• •Why settle for ordinary when extraordinary is a Bigboi away? We live and breathe car care, innovating solutions that deliver unmatched results. Join the Bigboi family and experience detailing excellence. #CarCareElevated #JoinTheRevolution