Brand Tone

Empowering & Advocating, Authentic & Unapologetic, Spiritual & Introspective, Community-Oriented & Supportive, Passionate & Poetic

Brand Values

• •Black Advocacy & Representation
• •Self-Empowerment & Revolution
• •Authenticity & Truth
• •Community & Connection
• •Storytelling as a Catalyst for Change
• •Spiritual Well-being & Healing

Best Practices

• •Center the "Why": Always circle back to the core mission: amplifying Black voices, fostering empowerment, and using storytelling as a tool for change and healing. Every piece of copy should resonate with this purpose.
• •Embrace Authentic Language: Use language that is genuine, unapologetic, and reflective of the community you serve. Don't shy away from terms and cultural references that resonate deeply, as seen with "Griot Bae" and "Black People Are My Genre."
• •Maintain a Tone of Empowerment & Advocacy: Frame services and products not just as transactions, but as tools for liberation, self-expression, and community building.
• •Incorporate Storytelling: Even in short-form copy, weave in narrative elements or poetic language that reflect the founder's identity as a storyteller. Use evocative words that inspire and connect on an emotional level.
• •Foster Community in Communication: Address the audience directly, invite interaction, and create a sense of belonging. Use inclusive language ("we," "our community") and highlight shared goals and values.

Social Perception

Customers and followers perceive the brand and F.H. Salahud-Din as a powerful voice for the Black community, particularly Black women and authors. Her writing is seen as impactful, reverent, and capable of drawing readers deeply into the narratives. There's an appreciation for her dedication to creating worlds centered on Black people and for her advocacy for self-publishing. The spiritual and community-organizing aspects of her identity also resonate with her audience, who see her as a guide and a source of inspiration. The focus on 'Black girls & women are loved corrected for the first time' in her stories is specifically highlighted by supporters.

Copy Examples

• •ibewriting.shop: Our Stories, Our Way. Discover empowering literature by Black authors and find the tools to tell your own truth. Join the self-publishing revolution.
• •Black People Are Our Genre. At ibewriting.shop, we celebrate the depth, diversity, and divinity of Black narratives. Explore books that heal, inspire, and ignite change. #GriotBae #BlackAuthors #OwnVoices #StorytellingIsPower
• •Ready to Amplify Your Voice? Let's Polish Your Power. F.H. Salahud-Din, the Griot Bae, offers editing services dedicated to helping Black authors refine their manuscripts while honoring their unique voice and vision. Let's bring your story to life.
• •A short, spoken-word piece by F.H. Salahud-Din about the importance of Black self-expression and controlling one's narrative, ending with a call to visit ibewriting.shop for books that 'speak your soul's language.' Hashtags: #BlackPoetry #SelfPublishing #Storyteller #BlackJoy #ReclaimYourNarrative
• •Dive into 'Words of the Womb,' a collection that cradles the Black experience with raw honesty and tender love. These aren't just poems; they are ancestral echoes, calls to healing, and declarations of our inherent worth. Find your reflection within these pages. #BlackPoetry #HealingWords #ibewriting