Brand Tone

Welcoming, Trustworthy, Educational, and Aspirational

Brand Values

• •Community-Oriented
• •Youthful and Playful (where appropriate)
• •Trustworthy and Traditional
• •Aspirational and Empowering
• •Promotion of Communication and Connection
• •Cultural Exchange and Understanding
• •Educational Excellence and Innovation
• •Global Citizenship
• •Community Impact and Social Responsibility
• •Valuing the Student Journey
• •Intercultural Awareness and Respect

Best Practices

• •Maintain a consistent tone across all platforms, adapting the message to the specific audience.
• •Highlight IBEU's history and tradition while showcasing its innovative approach to education.
• •Emphasize the benefits of learning English and participating in cultural exchange programs.
• •Showcase student success stories and testimonials to build trust and credibility.
• •Use inclusive language that reflects IBEU's commitment to diversity and social responsibility.

Social Perception

IBEU is perceived as a reputable and long-standing institution for English language education and cultural exchange between Brazil and the USA. It is seen as a provider of opportunities for international education and cultural immersion, fostering a sense of community and global citizenship.

Copy Examples

• •"Unlock your potential with IBEU! Learn English and open doors to global opportunities."
• •"Since 1937, IBEU has been connecting Brazil and the USA through education and culture. Join our community!"
• •"Explore the world with IBEU! Discover new cultures, make new friends, and broaden your horizons."
• •"IBEU: Your partner in achieving your dreams. We offer quality English education and cultural experiences for all ages."
• •"Be part of the IBEU family! A welcoming environment where you can learn, grow, and connect with others."