Brand Tone

Authentic & Expert

Brand Values

• •Tradition
• •Quality & Excellence
• •Origin & Terroir
• •Authenticity

Best Practices

• •Lead with "Terroir": Always connect the product back to its specific geographical origin, the Valle de los Pedroches. Use descriptive words that evoke the landscape, the dehesa, the climate, and the ancient oaks. This reinforces the core value of origin.
• •Educate, Don't Just Sell: Use the expert, artisan tone to explain why the product is superior. Mention the 100% Ibérico breed, the acorn-fed diet ("bellota"), the long curing time, and the DOP certification. This positions the brand as a knowledgeable authority.
• •Emphasize Tradition and Family: Weave the narrative of generational knowledge and family heritage into the copy. Phrases like "from father to son," "generations of craftsmanship," or "our family's legacy" add a layer of authenticity and trust.
• •Use Premium & Evocative Language: The vocabulary should match the premium nature of the product. Use words like "artisanal," "exquisite," "unparalleled," "masterpiece," and "gastronomic treasure" to describe the ham and the experience of eating it.
• •Let Quality Speak for Itself: Leverage social proof. Incorporate customer testimonials, awards, and the DOP seal prominently in marketing materials. This validates the brand's claims of excellence with external proof, reinforcing the trustworthy perception.

Social Perception

Premium & Trustworthy

Copy Examples

• •Headline: The Soul of the Dehesa, Cured to Perfection. Body: For over 36 months, each 100% Ibérico ham from IBESA breathes the pure air of the Los Pedroches valley. Fed on acorns under ancient oaks, our pigs live freely, developing the marbled texture and unparalleled flavor that is our legacy. This isn't just ham; it's a taste of our history.
• •Headline: From Our Family to Yours: The Incunable Selection. Body: Like a rare first edition, some treasures are truly unique. Our Maestro Jamonero hand-selects only the most exceptional hams for our 'Incunable de Ibesa' collection. For the moments that demand nothing less than perfection, discover a masterpiece of flavor that has been generations in the making.
• •Headline: The True Taste of Los Pedroches. Delivered. Body: Why do our hams taste different? Because they come from a place that is different. The unique dehesa of Los Pedroches, with its ancient oaks and aromatic herbs, infuses every fiber of our acorn-fed 100% Ibérico ham. Experience the authentic, award-winning flavor that gourmands cherish. Order today for a direct taste of Córdoba's finest tradition.
• •Headline: More Than a Meal, An Experience. Body: The careful slice, the glistening marbling, the aroma that fills the room. An IBESA ham is an event. It's the centerpiece of celebration, the quiet moment of indulgence, the taste that transports you to the sun-drenched dehesas of Spain. Create your next unforgettable memory.
• •Headline: Certified Quality, Generational Passion. Body: The DOP Los Pedroches seal is your guarantee of authenticity. Our family's passion is what ensures excellence. For five generations, we have honored the pact between the land and our 100% Ibérico pigs to produce a ham that is consistently rated as one of Spain's gastronomic jewels.