Brand Tone

Authentic & Passionate, Empowering & Affirming, Natural & Holistic, Educational & Informative, Community-Oriented & Welcoming

Brand Values

• •Natural Ingredients & Ancient Wisdom
• •Authenticity & Transparency
• •Empowerment & Self-Esteem
• •Inclusivity
• •Quality & Handcrafted Care
• •Education & Cultural Celebration

Best Practices

• •Always Start with "Iber - You Are Beautiful": root the messaging in the brand's name and its meaning. This reinforces the core affirming message.
• •Weave in the Founder's Story & African Heritage Authentically: Reference Grace Kinda's journey, the Luo origins, and the ancestral knowledge. This adds depth and authenticity. Avoid cultural appropriation by ensuring respectful and accurate representation.
• •Emphasize "Natural" and "Handmade" Benefits: Clearly communicate the use of natural ingredients and the care that goes into handcrafting products. Highlight what this means for the customer (e.g., gentleness, quality, efficacy).
• •Use Empowering and Inclusive Language: Write copy that uplifts and makes everyone feel seen and celebrated. Focus on enhancing existing beauty rather than "fixing flaws." Use welcoming terms like "Karibu."
• •Educate Gently: Share information about ingredients and their traditional uses in a way that is informative and interesting, not preachy. Connect the product benefits back to the wisdom of African traditions.

Social Perception

Positive & Appreciative, Seen as a Solution, Respected for its Mission, Trustworthy

Copy Examples

• •Instagram Post (Image: A radiant person using an Iber! Naturals product): Iber! It means 'You Are Beautiful.' And we believe it. Our handcrafted [Product Name], rich with ancient African botanicals, isn't about changing you—it's about revealing the vibrant beauty that's already yours. Embrace your roots, nourish your glow. ✨ #IberNaturals #YouAreBeautiful #AfricanWisdom #NaturalSkincare
• •Facebook Ad (Carousel showing different products): Tired of products that don't understand your skin and hair? Grace Kinda, our founder, was too. That’s why Iber! Naturals was born – to share the potent, natural gifts of Africa. From our [Best-selling Product 1] to our [Best-selling Product 2], discover handmade care that celebrates you. Shop now and connect to the source. #HandmadeWithLove #AfricanBeauty #NaturalHeritage #Inclusivity
• •Product Description (for a new hair oil): Unlock the secrets of generations. Our [New Hair Oil Name] is a potent blend of [Ingredient 1], [Ingredient 2], and [Ingredient 3], treasured in African hair care rituals for centuries. Handmade to nourish your scalp and enhance your natural texture, because your hair's story is beautiful. Experience the Iber! difference. #AncientKnowledge #NaturalHairCare #HealthyHairJourney
• •Email Newsletter Subject: A Gift from Our Ancestors, For Your Beauty Today: Karibu to the Iber! Naturals family! We're more than just skincare; we're a celebration of African heritage and the profound beauty that blooms from nature. This week, discover [Featured Product] and learn how its traditional ingredients can transform your self-care ritual... Because you deserve to feel 'Iber' – beautiful, naturally.
• •TikTok Video Concept (Short clips: founder mixing ingredients, customer smiling, product shot): Voiceover: 'They said beauty was one-size-fits-all. We knew better.' [Text overlay: Iber! Naturals. African Roots. Real Beauty.] 'Handmade with ingredients our grandmothers trusted.' [Text overlay: You Are Beautiful.] 'Feel the difference. ✨ #IberNaturals #NaturalGlowUp #AfricanBotanicals #HandcraftedSkincare'