Brand Tone

Nostalgic, evocative, appreciative, passionate, authentic, and educational, inviting emotional connection through shared cultural heritage and craftsmanship.

Brand Values

• •Authenticity and Heritage
• •Artisanship and Craftsmanship
• •Curation and Quality
• •Sustainability and Ethical Sourcing
• •Connection and Community

Best Practices

• •Lead with the "Why": Always connect the product to a deeper meaning, framing it within its cultural and artisanal context.
• •Use Sensory and Evocative Language: Incorporate words that appeal to the senses and emotions, such as "sun-drenched", "handcrafted", "vibrant", "soulful", "authentic", "time-honored", and "nostalgic".
• •Emphasize the Artisan and Origin: Mention the makers and the location (e.g., "Porto-based", "handcrafted in Spain") to validate authenticity, craftsmanship, and ethical sourcing.
• •Be Transparent About the Process: Frame longer shipping times as a positive, explaining the "small batch approach" and direct sourcing from artisans as a conscious choice for quality and support, managing expectations while reinforcing sustainable values.
• •Maintain a Consistent Narrative: Ensure the story of discovering and sharing Iberian culture is a common thread across all content, utilizing the "virtual suitcase" narrative.

Social Perception

Largely positive, viewed as a source of high-quality, authentic products excellent for gifting and souvenirs, with good packaging. The primary area for improvement is shipping time due to the made-to-order model.

Copy Examples

• •From the hands of Spanish artisans to the heart of your home. Each of our ceramic bowls is shaped and painted by hand, making every meal a celebration of traditional craft. Bring the warmth of the Mediterranean to your table. #Iberica #HandmadeCeramics #SpanishCraft #ArtisanalHome #Tableware
• •More than a bag—it's a piece of Portugal's landscape. Crafted from sustainably harvested cork, this lightweight and durable backpack embodies our commitment to ethical, eco-friendly design. Perfect for the conscious adventurer, it carries your essentials and a story of Portuguese heritage.
• •Don't just decorate. Tell a story.
• •Headline: The Soul of Iberia, Curated for You. Sub-headline: Discover handcrafted treasures from Portugal and Spain that bring tradition, artistry, and sustainability into your home.
• •Headline: Can't fit it in your suitcase? We've got you. Body: Remember that beautiful tile or the perfect cataplana you saw in Portugal? Iberica brings those hard-to-find Iberian gems to you. We partner with local artisans to deliver authentic, handcrafted pieces right to your door. Shop our collection of pretty things from Portugal & Spain.