Brand Tone

aspirational, nostalgic, authentic, evocative, descriptive, friendly, and personal

Brand Values

• •Cultural Heritage
• •Artisanal Quality
• •Sustainability and Ethical Sourcing
• •Authenticity and Connection
• •The Joy of Gathering

Best Practices

• •Lead with the Story: Every product has a story, whether it's the artisan who made it, the region it comes from, or the cultural tradition it represents. Always weave this narrative into your descriptions.
• •Use Evocative and Sensory Language: Use words that appeal to the senses. Describe the "deep blue colours of the ocean" on a mug, the "rustic textures" of a ceramic bowl, or the "earthy" feel of Spanish terracotta. This transports the customer and creates a stronger emotional connection.
• •Emphasize Authenticity and Craftsmanship: Consistently use terms like "handcrafted," "artisanal," "small-batch," and "traditional techniques." This reinforces your core value proposition and justifies the premium nature of your products.
• •Maintain a Personal and Warm Tone: Write as if you are sharing a personal discovery with a friend. Use phrases like "We are thrilled to share..." or "For all those who are excited by travel..." This makes the brand feel approachable and genuine.
• •Connect Products to Experiences: Frame your products not just by their function, but by the experiences they enable. A serving platter is for "celebrating the art of gathering," and a cookbook is an "invitation to a culinary journey." This elevates the perceived value of your offerings.

Social Perception

Iberica is perceived as a high-quality, authentic, and trustworthy brand, acting as a cultural ambassador for genuine Portuguese and Spanish goods. Customers appreciate its credibility and emotional connection, justifying premium prices by the artisanal quality and compelling narrative.

Copy Examples

• •Each tile a tiny masterpiece, hand-painted by artisans in São Pedro do Corval. Bring the soul of a Portuguese summer into your home. #AzulejoArt #IberianHome
• •It's more than a copper pot; it's an invitation. To long lunches, shared stories, and the taste of the Algarve coast. Your culinary journey to Portugal starts here. #Cataplana #PortugueseCooking
• •Remember that little shop you stumbled upon in Lisbon? The scent of old wood and handmade soap? We've bottled that feeling. Explore our new collection of artisanal soaps from Porto. #PrettyThingsFromPortugal
• •Meet João, the hands behind our terracotta tableware. For 40 years, he has shaped the clay of his village into timeless pieces. When you bring one of his creations home, you're holding a piece of his story. #SupportArtisans #MadeInPortugal
• •Give the gift of sunshine and stories. Our curated Iberian gift sets are perfect for the traveller, the foodie, and the dreamer in your life. #GiftsWithHeart #IberianChristmas