Brand Tone

Aspirational yet accessible, modern and stylish, inspirational, helpful and straightforward, calm and positive.

Brand Values

• •Design Excellence
• •Quality & Comfort
• •Accessibility
• •Customer-Centricity

Best Practices

• •Lead with Aspiration, Follow with Practicality: Start with an inspiring message about transforming one's home, then immediately follow up with a practical benefit like free shipping, easy assembly, or financing options. This balances the dream with attainability.
• •Use a Core Vocabulary: Consistently use words like "design," "style," "transform," "inspire," "comfort," and "quality" across all channels to reinforce brand values.
• •Keep it Clean and Minimalist: Mirror the visual aesthetic in the copy. Use concise, clear sentences and avoid overly complex or cluttered language. Let the high-quality visuals do most of the talking.
• •Focus on the "Why," Not Just the "What": Instead of just describing a table, describe the feeling it creates as a "cozy and contemporary corner" or a space that "reflects your personality."
• •Maintain a Consistent and Engaging Tone on Social Media: Always respond to comments with a friendly, helpful, and positive tone. Use emojis sparingly but effectively to add a touch of personality that aligns with the modern, approachable feel of the brand.

Social Perception

Perceived as a source of inspiration and a provider of stylish, on-trend home furnishings by an engaged audience interested in interior design and modern aesthetics. The brand's self-presentation heavily shapes this perception.

Copy Examples

• •Your living room is more than just a room; it’s the center of your home. Discover our new collection of sofas, where comfort meets contemporary design. Ready to create your perfect space? Tap the link in our bio to explore. #IberaHome #DesignForYourHome #StyleAndComfort
• •Hi [Customer Name], imagine a home that perfectly reflects your style. At IBERÁ HOME, we believe good design should be for everyone. That’s why this week, you can enjoy free shipping on all orders. Find those pieces you've been dreaming of and start your transformation today. #iberahome #interiordesign
• •Looking for that perfect touch for your home? Our GIEN center table, with its natural materials and contemporary aesthetic, transforms any corner into a cozy space. Versatile, stylish, and easy to assemble. ✨ #iberahome #homedecor #designtips
• •Style Now, Pay Later. Redesign your favorite spaces with our beautiful, high-quality furniture. With options to pay in 3, 6, or 12 installments, your dream home is closer than you think. #IberaHome #AccessibleDesign
• •Stop scrolling, start designing. At IBERÁ HOME, we offer a wide range of designer furniture, accessible for all budgets. Subscribe to our newsletter and get 5% off your first order to bring your vision to life. #mueblesdediseño #hogar #decohome