Brand Tone

Professional, Technical, and Confident. The brand communicates with the authority of an engineering expert, using precise, industry-specific terminology. The tone is confident and grounded in the proven performance and quality of its products, speaking as a specialist to other specialists.

Brand Values

• •Precision and Quality
• •Innovation and Problem-Solving
• •Customer-Centric Engineering
• •Reliability and Investment Security

Best Practices

• •Prioritize Precision Over Panache: Use specific, technical, and accurate language, avoiding hyperbole and vague marketing claims to reflect the engineering precision of the products.
• •Speak the Language of the Pro: Address the audience of cinematographers, camera assistants, and rental house technicians using industry-standard terminology correctly to build credibility.
• •Lead with the Solution: Connect technical specifications to clear benefits, explaining why the engineering matters to the final image or workflow.
• •Maintain a Confident, Understated Tone: Communicate directly and confidently, but without arrogance, letting the proven quality and reputation of the products speak for themselves.
• •Emphasize "Made in Germany" and Heritage: Subtly weave in the "German engineering" aspect and the company's founding in 1992 to reinforce values of tradition, expertise, and durability.

Social Perception

IB/E Optics is perceived by its professional audience as a top-tier, high-quality manufacturer of specialized and reliable optical tools. They are seen as occupying a space between the clinical clarity of Zeiss and the smoothness of Cooke lenses, respected for technical expertise and as a key development partner for industry giants. The brand is viewed as a "zero compromise" option for professionals who require the best.

Copy Examples

• •See the unseen. The 1:1 magnification of the RAPTOR 150mm Macro Lens reveals worlds within worlds, without compromise. Meticulously engineered for full-frame sensors and delivering pristine image quality edge-to-edge. Your vision, magnified with absolute precision. #IBEoptics #RaptorLens #MacroCinematography #PrecisionEngineering #CineLens
• •We are proud to announce the launch of the PLx1.3VV-E Expander, our latest innovation in optical solutions. Engineered to bridge the gap between classic S35 lenses and modern VistaVision sensors, this tool empowers cinematographers to retain the character of their trusted optics while meeting the demands of large-format production. By maintaining the highest resolution and contrast with minimal light loss, we continue our mission: securing your investments and expanding creative possibilities. Learn more about the engineering behind the PLx1.3VV-E on our website. [Link] #IBEoptics #OpticalEngineering #Cinematography #Broadcast #Innovation
• •The VVx2 UMS Extender is more than an accessory; it is a critical tool for the versatile cinematographer. Double the focal length of your Raptor Macro lenses with unparalleled optical fidelity. Featuring high-index, low-dispersion glass, the VVx2 maintains the sharpness and contrast of your prime lens with a predictable 2-stop light loss. Our patented Universal Mount System (UMS) ensures robust, field-swappable adaptability between camera systems without re-shimming. Extend your creative range with German precision. [Add to Cart]
• •The move to large format doesn't have to make your lens kit obsolete. IB/E Optics Expanders are precision-engineered to adapt your favorite S35 PL lenses to cover full-frame and VistaVision sensors. Maintain the lens character you love with the resolution you need. Explore our full range of optical tools and future-proof your gear. #Cinematography #Filmmaking #LensAdapter #IBEoptics #FutureProof
• •In this video, we take a deep dive into the Smartfinder Pro, the ultimate digital director's viewfinder. We demonstrate how to simulate any camera and lens combination, from vintage anamorphic to modern large-format primes. See how its bright, clear optics perform in low-light situations where traditional finders fail. Key Features Covered: - Simulating lens sets from 50+ manufacturers - Creating custom camera/lens profiles - Frame line and aspect ratio customization - Using the iOS companion app for setup Learn more and shop the Smartfinder Pro: [Link to product page]