Brand Tone

supportive, empathetic, and informative

Brand Values

• •Support & Empathy
• •Transparency & Honesty
• •Purpose-Driven/Problem-Solving
• •Science-Backed Nutrition
• •Affordability & Convenience

Best Practices

• •Prioritize Empathy and Understanding: Always address the challenges of living with IBD with sensitivity. Use language that shows you understand their daily struggles and aspirations for a better quality of life.
• •Maintain Transparency: Be upfront about what the products can and cannot do. Avoid over-promising. Highlight the 'no miracle claims' stance and the science/expert involvement in formulations.
• •Educate and Inform: Provide valuable content that goes beyond product promotion. Explain the science behind the ingredients and how they address specific IBD-related issues like malabsorption and inflammation in clear, accessible language.
• •Foster a Sense of Community: Use inclusive language ('we,' 'us,' 'fellow warriors'). Encourage sharing of experiences (where appropriate and moderated) and highlight testimonials to build trust and connection.
• •Be Hopeful and Empowering: While acknowledging the difficulties of IBD, maintain a positive and hopeful outlook. Focus on how IBDassist can help individuals manage their condition and improve their well-being, empowering them to take an active role in their health.

Social Perception

Helpful for some, skepticism/mixed results, community focused (potentially), trust concerns

Copy Examples

• •Headline: Managing IBD is complex. Your nutrition shouldn't be. Body: IBDassist GUTsupport delivers essential, highly-absorbable vitamins and minerals in one daily capsule, specifically formulated for Crohn's and Colitis. Support your gut, simply. Call to Action: Learn more about GUTsupport.
• •Headline: Tired of nutrient deficiencies with IBD? We get it. Body: IBDassist is designed by experts to help replenish what IBD can take away. Our traceable ingredients work to gently support your immune balance and digestive health. Because you deserve to feel your best. Call to Action: Discover the IBDassist difference.
• •Headline: Real stories, real support. Your IBD journey, assisted. Body: Hear from others in the IBD community who have found support with IBDassist. We're committed to transparency and providing a helping hand for your daily gut health management. No miracle claims, just targeted nutritional support. Call to Action: Watch testimonials & join our community.
• •Headline: Simplify your IBD care with once-daily GUTsupport. Body: Stop juggling multiple supplements. IBDassist offers a convenient, affordable way to get key nutrients often lacking with Crohn's or Colitis. Formulated for gentle yet effective support. Call to Action: Try IBDassist today & get our 28-Day Gut Reboot Guide FREE with subscription!
• •Headline: Understanding IBD can be overwhelming. We're here to help clarify. Body: Our blog offers insights into managing IBD, understanding symptoms, and living well. Paired with IBDassist supplements, we aim to provide holistic support for your gut health journey. Call to Action: Explore our resources & find your support.