Brand Tone

Modern, Elegant, Functional, Passionate, Customer-Oriented, Accessible

Brand Values

• •Quality & Durability
• •Scandinavian Design Principles
• •Customer Satisfaction
• •Affordability
• •Functionality and Beauty

Best Practices

• •Define Your Core Adjectives: Clearly establish 3-5 core adjectives that describe your brand's personality and tone (e.g., Modern, Elegant, Functional, Passionate, Welcoming). Ensure all copy aligns with these.
• •Understand Your Audience: Tailor the nuance of your tone to resonate with your target audience while maintaining the core brand voice.
• •Use Consistent Language and Vocabulary: Choose words and phrasing that reflect your defined tone. For IBBE Design, this would include terms associated with Scandinavian design, quality, and timelessness. Avoid jargon unless it's well-understood by your audience.
• •Maintain Tone Across All Channels: Ensure that the tone is consistent across your website, social media posts, email marketing, customer service interactions, and advertisements.
• •Create Brand Voice Guidelines: Develop a document that outlines the brand's tone, values, and preferred style of communication. This guide should provide clear do's and don'ts for writers.

Social Perception

Generally perceived as a provider of stylish Scandinavian furniture. However, inconsistencies in customer service and product quality in some cases affect the overall positive perception. The brand is recognized for its specific design niche.

Copy Examples

• •Discover the art of Scandinavian living. IBBE Design brings timeless elegance and everyday functionality to your home. Explore pieces crafted with passion, built to last.
• •Simplicity redefined. Our latest collection embodies the soul of Scandinavian design – clean lines, quality materials, and a touch of hygge for your modern life.
• •Your home, beautifully curated. IBBE Design offers furniture that’s more than just functional; it’s a statement of enduring style and Danish craftsmanship.
• •Passionate about design, dedicated to quality. Experience the IBBE Design difference – where every piece tells a story of Scandinavian heritage and thoughtful creation.
• •Elevate your space with the essence of the North. IBBE Design: Furnishing your life with a blend of minimalist beauty and lasting comfort.