Brand Tone

Helpful and Supportive, Promotional and Value-Oriented, Community-Focused, Enthusiastic about Photography, Direct and Informative

Brand Values

• •Customer Happiness/Satisfaction
• •Affordability/Value
• •Variety and Customization
• •Quality (Material)
• •Empowering Creativity

Best Practices

• •Prioritize Customer Success & Creativity: Always frame product benefits around how they help photographers achieve better results and express their creativity. Use language that empowers and inspires.
• •Balance Promotion with Value: While sales are important, ensure that promotional messages are balanced with genuine value propositions, such as quality, variety, or community benefits. Avoid overly aggressive sales tactics.
• •Foster Community and Engagement: Actively encourage user-generated content, ask questions, and use inclusive language ("our community," "fellow photographers"). Highlight customer work and testimonials.
• •Be Clear, Helpful, and Accessible: Use straightforward language in product descriptions, FAQs, and customer service interactions. Ensure information about materials, sizes, and care is easy to find and understand.
• •Maintain Enthusiasm and Positivity: Convey a genuine passion for photography and the role backdrops play in creating beautiful images. Even when addressing potential issues (like wrinkles), offer constructive solutions in a positive tone.

Social Perception

iBACKDROP is generally perceived as a supplier of tools that help photographers enhance their work, particularly for specific niches like newborn, children, and event photography. They are also seen as a resource for photographers and has a community aspect.

Copy Examples

• •Wow! ✨ Look at this stunning setup by @[PhotographerName] using our 'Enchanted Forest' backdrop! We LOVE seeing your creativity shine. Got a shot with an iBACKDROP? Tag us #ibackdropmagic for a chance to be featured! P.S. Our Spring Sale is ON – create your own magic for less! Link in bio.
• •Planning a wedding or special event? Make every photo unforgettable with iBACKDROP! From elegant florals to custom designs, we provide high-quality, easy-to-use backdrops at prices that won't break your budget. Join our VIP Group for exclusive deals and inspiration! Shop now and save 15%!
• •Your Vision, Our Backdrop. ✨ Get a unique, high-quality custom backdrop designed just for you. Perfect for birthdays, corporate events, or your dream photoshoot. Affordable, durable, and delivered fast. Let's create something amazing together! Click here to start your custom order.
• •Hey iBACKDROP Insiders! 👋 Get ready! Our NEW collection of vibrant, wrinkle-resistant fabric backdrops just dropped, inspired by YOUR amazing feedback! Plus, as a thank you for being part of our community, enjoy an exclusive 20% off this week only with code VIPLOVE. Show us what you create! 👇
• •Capture breathtaking portraits with our 'Soft Bloom' photography backdrop. Made from our premium, easy-to-clean fabric, it’s designed for photographers who demand quality and versatility without the hefty price tag. Lightweight, durable, and stunningly realistic – it’s no wonder this is a customer favorite! Add to cart and see the difference.