Brand Tone

Authentic, Passionate, and Appreciative.

Brand Values

• •Authenticity & Craftsmanship
• •Quality
• •Artistry & Beauty
• •Customer Centricity
• •Accessibility

Best Practices

• •Lead with the Story: Always connect the product to its origin. Whether it's the artisan, the region, or the meaning behind a symbol, storytelling is key to reinforcing the value of authenticity and craftsmanship.
• •Use Evocative, Sensory Language: Instead of just "nice rug," use words like "plush underfoot," "luxuriously soft," "vibrant hues," and "soulful." This appeals to the customer's imagination and reinforces the premium quality of the product.
• •Embrace Imperfection: Frame terms like "irregularities" or "variations" as positive attributes that guarantee a unique, handmade item, rather than as defects. This aligns with the value of authenticity.
• •Speak of Rugs as Art: Consistently refer to the rugs as "works of art," "pieces," or "stories." This elevates the brand's perception and justifies the price point, moving it away from a simple commodity.
• •Cultivate a Community, Not Just a Customer Base: Use inclusive language like "Join a community," "shoppers like you," and "welcome." Encourage user-generated content and feature customer homes to make people feel they are part of the Ibabarugs story.

Social Perception

The public perceives Ibabarugs as a highly reputable and trustworthy source for beautiful, high-quality, and authentic Moroccan rugs. Customers feel they are getting a unique, artistic piece for a fair price. The brand is seen as reliable, with fast shipping (considering the origin) and excellent communication. The transition from a successful Etsy store to a dedicated e-commerce site appears to have solidified its reputation as a leading independent retailer in its niche. There is a strong sense of satisfaction among buyers, who often become repeat customers or highly recommend the brand to others.

Copy Examples

• •Woven with stories in its threads. This isn't just a rug; it's a piece of the Atlas Mountains, brought to life by hands that have perfected their craft over generations. Made from the softest wool, our new Beni Ourain collection is a testament to the beauty of patience and tradition. Let your home tell a story of authentic artistry. #Ibabarugs #BeniOurain #HandmadeHome
• •True character is timeless. Discover our curated collection of one-of-a-kind vintage Moroccan rugs. Each one carries a unique history, ready to become a part of yours. Find the soul of your room.
• •Subject: A Work of Art for Your Floor ✨ We believe a home should be a gallery of the things you love. That’s why we don't just sell rugs—we source stories woven in wool. From the vibrant hues of a Boujaad to the soulful simplicity of a Beni Ourain, each piece in our collection is waiting to continue its journey with you. Thank you for being part of our community of art lovers and storytellers.
• •Stop searching for a rug. Start discovering a centerpiece. At Ibabarugs, every knot tells a story of heritage and heart. Handwoven by master artisans in Morocco, our rugs are more than decor—they are the soul of the room. Experience the transformative power of authentic craftsmanship. Shop now for free shipping.
• •The 'Amara' Vintage Azilal Rug: A vibrant dance of color and symbol, this one-of-a-kind Azilal rug was handwoven with joy and intuition. Its imperfections are its signature, a mark of its handmade journey from a small village in the Atlas Mountains to your home. Crafted from 100% natural wool, its plush pile feels like a secret whispered from the past. Let the 'Amara' bring its unique energy and artistic spirit to your space.