Brand Tone

Direct and Product-Focused, Technical and Informative, Service-Oriented (Transactional), Global

Brand Values

• •Specialization/Expertise: Focus on spare parts for specific major robot manufacturers (ABB, Fanuc, Kuka, Yaskawa).
• •Accessibility: Providing new, used, and discontinued products suggests a value in helping customers find necessary parts, regardless of age or availability through primary channels.
• •Customer Support: Offering clear channels for contact, order tracking, returns, and feedback indicates a value placed on customer service.
• •Responsiveness: The FAQ section encourages immediate contact for defective products, suggesting a desire to resolve issues quickly.

Best Practices

• •Be Specific and Accurate: Use precise part numbers, brand names, and technical terms. Avoid vague language. Given the nature of the products, accuracy is paramount.
• •Focus on Problem/Solution: Frame copy around the customer's need (e.g., a downed robot, a hard-to-find part) and how your inventory provides the solution.
• •Maintain a Helpful, Service-Oriented Voice: Even in technical descriptions, ensure the tone is approachable for customer service inquiries. Clearly state how customers can get help or place orders.
• •Highlight Availability and Range: Emphasize the breadth of your inventory, including new, used, and discontinued parts, to reinforce your value as a comprehensive source.
• •Keep it Concise and Action-Oriented: Technical buyers often prefer to find information quickly. Use clear calls to action (e.g., "Find your part," "Browse inventory," "Contact us").

Social Perception

IAS Robot Automation is perceived as a specialized online seller of industrial robot spare parts and an international supplier focused on specific needs with a limited broader brand narrative.

Copy Examples

• •Headline: Need a Fanuc Teach Pendant? We Stock New, Used & Discontinued Models. Body: Keep your operations running. IAS Robot Automation is your worldwide source for genuine Fanuc teach pendants, including hard-to-find and legacy models. Fast shipping and reliable service. Find your part: [Link]
• •Headline: KUKA Robot Down? Get a Replacement Servo Drive, Fast. Body: Minimize downtime with our extensive inventory of KUKA robot servo drives. We specialize in providing the right part when you need it. Contact our support team for compatibility questions. Browse KUKA drives: [Link]
• •Headline: Your Source for ABB Robot Spare Parts – From Cables to Controllers. Body: IAS Robot Automation offers a comprehensive selection of ABB robot accessories and components. Whether it's a specific board, motor, or power supply, we help you procure the necessary parts. Worldwide shipping available. Explore ABB parts: [Link]
• •Headline: Yaskawa Robot Maintenance? Find All Your Spare Parts Here. Body: From motors to boards, ensure your Yaskawa robots perform optimally with quality spare parts from IAS Robot Automation. We help you source new and refurbished components. Questions? Email us at info@iasrobot.com.
• •Headline: Discontinued Robot Part? We Can Help. Body: IAS Robot Automation specializes in sourcing discontinued and legacy machine parts for major robot brands. Don't let an obsolete part halt your production. Send us your requirements today: [Link to contact/quote page]