Brand Tone

Empathetic, Empowering, Sincere, and Premium. It shows deep understanding of modern women's pressures, offers uplifting motivation, feels genuine due to transparent charity partnerships, and communicates high quality through sophisticated language.

Brand Values

• •Self-Appreciation and Self-Care
• •Empowerment of Women
• •Social Responsibility and Impact
• •Quality and Practicality
• •Authenticity

Best Practices

• •Lead with the 'Why': Always start with the mission, connecting every piece of copy back to core values of self-appreciation and female empowerment before detailing product features.
• •Use Empathetic 'You-Centric' Language: Address the customer directly and acknowledge her world with phrases like 'For the woman who...', 'Your daily reminder...', and 'It's time you...' to create a personal and relatable connection.
• •Balance Aspiration with Authenticity: Maintain a grounded and sincere voice, sharing the founder's story and being transparent about charity partnerships, avoiding jargon or overly-polished corporate speak.
• •Integrate Product and Purpose Seamlessly: Present the handbag as the symbol of the mission, demonstrating that the luxury of the leather is matched by the value of its purpose.
• •Amplify the Impact: Regularly and specifically mention partner charities and use storytelling to show the tangible impact of a customer's purchase, fostering deep loyalty by transforming the customer into a participant in the brand's mission.

Social Perception

The brand is perceived as purpose-driven, offering more than just a transaction but an investment in a high-quality product that supports a noble cause. It is seen as authentic, trustworthy, mission-led, and a symbol of conscious consumerism, appealing to those who want their spending to reflect their values.

Copy Examples

• •Your daily reminder is here. The iAM Clutch isn't just for your essentials; it’s a tangible promise to yourself. A quiet moment to say, 'I see you, I value you.' Carry it and remember.
• •Crafted for the woman who rises. Our luxury lamb leather tote is designed with both elegance and endurance in mind. With a spacious interior for your busiest days and a timeless design that speaks to your strength, it’s more than a bag—it’s your companion in appreciating every step of the journey.
• •You pour so much into the world. Isn't it time you poured back into yourself? Every handbag we create is a symbol of self-appreciation and a vote of confidence in women. And with every purchase, you join us in supporting women escaping domestic violence through our partners at RizeUp and Djirra. This is beauty with impact.
• •This is not just a bag. It's a statement of empowerment. It's a helping hand for a woman in need. It's a daily reminder to appreciate you. Discover the iAM collection: luxury leather handbags that carry more than just your belongings.
• •What I pack in my bag to reclaim my day: 1. The iAM Clutch (soft, but strong). 2. A journal (for my thoughts). 3. The courage to put myself first. 4. The knowledge my purchase supports other women. #iappreciateme #empowerment #bagsthatgiveback