Brand Tone

Professional, Expert, Elegant, Timeless, Personalized, Client-Focused, Trustworthy, and Reputable

Brand Values

• •Craftsmanship
• •Quality
• •Personalization & Individuality
• •Timelessness & Enduring Beauty
• •Customer Service & Trust
• •Ethical Practices
• •Legacy

Best Practices

• •Emphasize Expertise and Heritage: Consistently use terms like 'master jewellers,' 'expert craftsmanship,' 'over 45 years of experience,' and 'legacy' to reinforce authority and trustworthiness.
• •Focus on 'Timeless' and 'Lasting' Value: Use language that evokes enduring beauty, heirlooms, and pieces 'cherished for generations,' rather than focusing on fleeting trends.
• •Highlight Personalization and the Client's Story: Frame custom design as a collaborative journey to create something 'unique' that 'reflects your style' or 'tells your story.' Use inviting language for consultations.
• •Maintain an Elegant and Refined Vocabulary: Choose words that convey sophistication and quality, such as 'exquisite,' 'fine,' 'precision,' and 'artistry.' Avoid overly casual slang or overly technical jargon that clients may not understand.
• •Showcase Ethical Practices and Quality Materials: Subtly weave in mentions of ethically sourced diamonds (Kimberley Process) and the 'finest materials' to build confidence and appeal to discerning clients who value quality and responsibility.

Social Perception

Positive Customer Experiences, Trusted Local Jeweller, Specialists in Custom Work and Remodelling, High-End and Quality Focused, Community Involvement/Industry Standing

Copy Examples

• •Headline: Cherish Every Moment: Craft Your Story in Diamond and Gold. Body: For over 45 years, Ian Sharp Jewellery has been synonymous with timeless elegance and unparalleled craftsmanship. Let our master jewellers guide you in creating a bespoke piece that perfectly captures your unique journey, a future heirloom to be treasured for generations. Book your personal consultation today.
• •Headline: Beyond Brilliance: The Art of Custom Design. Body: At Ian Sharp Jewellery, we believe your jewellery should be as individual as you are. Our artisans specialize in transforming your vision into exquisite reality, using only the finest ethically sourced diamonds and precious metals. Discover the difference of a truly handcrafted treasure.
• •Headline: Inherited Beauty, Reimagined for You. Body: Breathe new life into cherished family heirlooms. Our expert jewellers specialize in respectfully remodelling treasured pieces, blending sentimental value with contemporary style. Let us help you continue your family's legacy with a design you'll adore wearing every day.
• •Headline: The Promise of Perfection: Handcrafted Engagement Rings. Body: Begin your forever with a ring that speaks volumes. Ian Sharp Jewellery offers a personal design experience, ensuring your engagement ring is a flawless reflection of your love and commitment. Explore our exquisite diamonds and discover the art of enduring design.
• •Headline: Experience the Legacy of Fine Jewellery. Body: Since 1976, Ian Sharp Jewellery has proudly served Melbourne with exceptional quality and artistry. Visit our South Yarra showroom to explore our classic collection or to begin your journey toward a bespoke masterpiece, crafted with passion and precision.