Brand Tone

Reflective, Sophisticated, and Appreciative

Brand Values

• •Dedication to Craftsmanship
• •Appreciation for Nostalgia & History
• •Quiet Contemplation
• •Authenticity

Best Practices

• •Lead with the Object's Story: Always begin your copy by focusing on the history, feeling, or narrative of the subject. The art is the medium, but the story is the hook.
• •Use a Sophisticated & Evocative Vocabulary: Employ words like "Luminous," "Subtle," "Timeless," "Craftsmanship," and "Narrative" to maintain a refined tone. Avoid slang, overly casual language, or aggressive sales-speak.
• •Emphasize Tradition and Skill: Regularly mention the medium (Oil on Linen), the classical training, and the time-intensive process. This reinforces the value of the work as a handcrafted, luxury item.
• •Maintain a Tone of Humble Authority: When sharing process or technical details, do so as a knowledgeable guide, not an unapproachable expert. Be open to questions and express gratitude for the interest in your craft.
• •Keep Visuals and Text Aligned: Ensure that the clean, high-quality, and contemplative nature of your photography and videography is matched by copy that is equally polished, thoughtful, and free of errors. The entire package should feel cohesive and professional.

Social Perception

The public perception of the New York-based Ian Hubbard Art is that of a highly skilled, serious artist dedicated to the tradition of realistic oil painting. His followers on Instagram and Facebook see him as both a talented creator and an educator, often asking questions about his techniques and materials, which he answers graciously. The brand is perceived as high-end, professional, and focused on creating timeless pieces. There is no evidence of negative sentiment connected to this specific artistic brand; the mixed reviews found online are associated with the other artist persona.

Copy Examples

• •The Weight of Words. Before instant deletions and digital backspace, every keystroke held a tangible permanence. This old Remington carried stories, mistakes, and triumphs, one clack at a time. I was fascinated by the way the light caught the worn-down keys, each one a testament to countless hours of thought. "The Storyteller," Oil on Linen, 12x16". Now available. Link in bio.
• •Finding the Sublime in the Overlooked. My work is a quiet meditation on the objects we live with and leave behind. Trained in the classical tradition at the Grand Central Atelier, I use the language of oil paint to explore the subtle narratives embedded in everyday things. It's a search for the timeless beauty that resides in a well-loved book, a forgotten camera, or the simple fall of light on a surface.
• •Bring Timeless Craftsmanship Into Your Home. For the lover of art, history, and quiet beauty. The Ian Hubbard Art collection of archival giclée prints captures every brushstroke and nuance of the original oil paintings. A perfect statement piece that celebrates the elegance of the past. Shop the collection today.
• •From My Easel to Your Inbox: A Look at the Latest Work. Hello [Name], This month, my focus has been on the interplay of light and memory. I'm delighted to share my newest piece, "Faded Signal," an oil painting of a vintage transistor radio that played the soundtrack to a generation. See the full painting and read about the inspiration behind it on the blog.
• •The patient process of bringing history to life on canvas. From the initial sketch to the final highlight, every layer of paint is a step closer to capturing the soul of this vintage camera. Music by [Classical Artist Name]. #OilPainting #ClassicalRealism #ArtProcess #StillLife #IanHubbardArt