Brand Tone

Trendy & Fashion-Forward, Empowering & Confident, Playful & Approachable, Aspirational & Stylish, Direct & Informative

Brand Values

• •Self-Expression & Individuality: The core philosophy is to "celebrate and inspire the unapologetic YOU!"
• •Accessibility to Fashion: Believing "high-end fashion eyewear products should be accessible and attainable to all."
• •Quality & Style: Commitment to "international standards, premium quality and luxury appeal."
• •Customer-Centricity: Putting "babes first" and designing a seamless online shopping experience.
• •Trend Leadership: The conviction that "trends do not dictate us, but rather we dictate them."

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., confident, playful, stylish), corresponding tones, common vocabulary (like "babe," "unapologetic"), and phrases to avoid. Share this with everyone creating content.
• •Audience-First Language: Always speak the language of your target audience. Use terms and references they understand and appreciate, keeping the "unapologetic YOU" and "babe" persona consistent yet adaptable to the platform.
• •Visual Consistency Reinforces Tone: Ensure that the visual elements (photography, videography, graphics) on all platforms align with the desired tone. For iamtrend, this means vibrant, stylish, and confident imagery.
• •Train Your Team: Anyone interacting with customers or creating content (social media managers, customer service, copywriters) should be trained on the brand tone and values to ensure a unified voice.
• •Regularly Audit Content: Periodically review all communication channels (website copy, social media posts, ads, customer service responses) to check for consistency in tone and to refine guidelines as the brand evolves.

Social Perception

Positive: Customers on platforms like TikTok and Reddit express satisfaction with the style, quality, and trendiness of the eyewear. Unboxing experiences are often highlighted positively. Fashionable & Desirable: Seen as a go-to for trendy and stylish sunglasses. Good Online Experience: Mentioned as an "awesome place for online frames." The brand seems to resonate well with a younger, fashion-conscious audience active on social media.

Copy Examples

• •Instagram Post (Image: Model wearing bold sunglasses): Don't just follow the trend, BE the trend. Your style, your rules. Unapologetically YOU. ✨ Shop the latest collection now and let your shades do the talking. #iamtrend #UnapologeticYou #EyewearFashion
• •TikTok Video Teaser (Fast cuts of different styles): POV: You just found your new favorite accessory. 🔥 Which iamtrend look are you rocking this weekend? Show us your style! #iamtrend #EyewearGoals #Trendsetter #OOTD
• •Website Banner (New collection launch): Meet The Visionaries: Our new collection has landed. Crafted for the bold, the brave, the trend-dictators. Premium quality, luxury appeal, accessibly priced. Because you deserve to shine. [Shop Now] #iamtrend #LuxuryEyewear #BeTheMoment
• •Email to Subscribers (Focus on self-expression): Hey Babe, your glasses are more than just an accessory – they're a statement. A window to your unique vibe. At iamtrend, we celebrate YOU. Discover frames that speak your language. 😉 #iamtrend #ExpressYourself #FashionEyewear
• •LinkedIn Post (Company achievement or value highlight): At iamtrend, we believe that setting trends starts with authentic self-expression. Our mission is to provide high-quality, fashion-forward eyewear that empowers individuals to confidently showcase their unique style. We're proud to build a community that dictates what's next. #iamtrend #FashionLeadership #BrandPhilosophy #EyewearInnovation