Brand Tone

empowering, confident, and trendy

Brand Values

• •Empowerment
• •Self-Love
• •Quality and Dependability
• •Customer Satisfaction

Best Practices

• •Lead with Empowerment: Every piece of copy, from product descriptions to social media captions, should start from a place of empowerment. Use strong, active verbs and language that inspires confidence.
• •Create a Brand Voice Guide: Develop a simple guide that outlines the brand's tone (empowering, confident, trendy), key messaging pillars (self-love, quality), and preferred terminology. This ensures consistency across all platforms and anyone writing for the brand.
• •Speak Directly to "She": Address the customer directly and personally. Use "you" and frame the copy to make her the hero of her own story. The brand isn't just selling clothes; it's affirming her identity.
• •Incorporate Storytelling: Share the stories behind the collections or specific pieces. For instance, why was a particular "Statement Tee" created? This adds depth and connects the brand's values to the products.
• •Engage with Confidence: When responding to comments and messages on social media, maintain the brand's confident and supportive tone. This reinforces the brand's personality and builds a stronger community.

Social Perception

The public perception of I Am She Boutique appears to be that of a trendy and accessible online fashion store for women. The focus on empowerment and self-love likely resonates well with its target audience of fashion-conscious women.

Copy Examples

• •She is bold. She is brilliant. She is YOU. Unleash your inner icon with our new collection. Designed for the woman who owns her story and lives it out loud. Shop the drop now and redefine your power.
• •Wear your crown, queen. Our 'Unapologetic' tee isn't just a shirt; it's a statement. Made from the softest cotton for the woman who’s comfortable in her own skin and her own power. Get yours and let the world know who’s in charge.
• •Head-to-toe power move. Our new 'Limitless' Jumpsuit is here to remind you that nothing can hold you back. Effortless style, undeniable confidence. Tap to shop and step into your greatness.
• •Because you deserve it all. Treat yourself to the styles you’ve been dreaming of with 25% off sitewide. It’s not just a sale, it’s a celebration of YOU. Click here to claim your power pieces before they’re gone.
• •You are the 'She' we've been waiting for. At I Am She Boutique, we believe fashion is a form of self-love. Discover trend-setting styles that celebrate your confidence and empower you to be your most authentic self. Your new favorite outfit is just a click away.