Brand Tone

Empowering, aspirational, authentic, relatable, chic, and modern. It blends luxury language with a grounded, practical, and community-focused approach, often playful.

Brand Values

• •Empowerment
• •Purpose-Driven Beauty
• •Quality and Practicality
• •Community and Inclusivity
• •Resilience

Best Practices

• •Always connect the copy back to the brand's core mission of empowerment and purpose. Frame products not just by their features, but by the feeling they inspireu2014confidence, power, and self-worth.
• •Weave in words like "reign," "queen," "noble," "regal," and "crown," but keep the overall tone accessible. The brand is "a little boujie," not unapproachable.
• •Acknowledge the customer's busy life. Use phrases like "effortless shine," "on-the-go glow," and "quick glam solutions" to show that luxury and practicality can coexist.
• •Use "You" and "Your" language that puts the customer at the center of the narrative. The brand provides the tools (the makeup), but the customer already possesses the royalty.
• •Ensure all copy is positive, inspiring, and welcoming. From product descriptions to social media replies, the tone should reflect a brand that is building a supportive and inclusive community.

Social Perception

The public and customers perceive IAMROYLT as a high-quality, trustworthy, and inspiring brand. It is seen as a black-owned business with a powerful and authentic mission. Customers feel a personal connection to the brand, often reaching out directly to the founder for advice. The positive reviews regarding product quality, vibrant colors, and excellent customer service have built a strong reputation. The brand successfully combines the appeal of luxury with a relatable, purpose-driven identity that resonates deeply with its audience.

Copy Examples

• •Your coronation is calling. Introducing the 'Regal Blush' Noble Touch Matte Duo. This isn't just color, it's confidence. A rich, velvety finish designed for the queen who commands every room she enters. Tap to claim your shade.
• •From a couch to a kingdom. IAMROYLT was built on a dream: that every woman deserves to feel like royalty, no matter her story. Our cruelty-free, luxury cosmetics are more than makeupu2014they're your daily crown. Discover the brand with a purpose.
• •For the woman on the throne (of her car, office, or home).
• •Luxury Meets Real Life. High-pigment, effortless beauty for your everyday reign. Shop cruelty-free glam.
• •5 minutes to feel majestic. Our GlamPalette and Lux Lip Gloss are all you need for that on-the-go glow up. Get ready to rule your day. #iamroylt #quickglam #5minutemakeup