Brand Tone

sophisticated, confident, and contemporary. It aims to be seen as effortlessly elegant and bold.

Brand Values

• •Self-expression: Encouraging women to express their individuality and authentic presence.
• •Confidence: Aiming to empower women through fashion.
• •Creativity & Modernity: Fusing timeless elegance with modern creativity, drawing inspiration from art, color theory, and surrealism.
• •Quality & Taste: Emphasizing high-quality materials and thoughtfully curated collections.
• •Inclusivity & Unconventionality: Reinventing womanhood by breaking traditional boundaries and embracing unique styles for women of all backgrounds.
• •Effortlessness: Offering styles that are chic and easy to wear for various occasions.
• •Sustainability: Acknowledging a commitment to sustainability by offering styles crafted from eco-conscious materials like 100% cotton and linen.

Best Practices

• •Embrace Empowering Language: Use strong verbs and affirmative statements that inspire confidence and self-expression (e.g., "define," "dare," "express," "celebrate").
• •Highlight Artistic & Modern Influences: Subtly weave in references to art, design, or contemporary culture to reinforce the brand's creative and modern values.
• •Focus on Effortless Sophistication: Emphasize the ease and versatility of the garments, showcasing how they can seamlessly transition between different aspects of a modern woman's life.
• •Maintain an Inclusive Voice: Address a diverse range of women, emphasizing that style is about individual expression rather than conforming to narrow definitions.
• •Show, Don't Just Tell, Quality: Instead of simply stating "high quality," describe the feel of fabrics, the thoughtful details in craftsmanship, or the unique nature of the designs to convey luxury and care.

Social Perception

QUINN is perceived as a fashion brand for the modern woman who values both classic sophistication and contemporary trends. It's seen as a brand that allows women to be bold and different. The brand is associated with "wearable art" and a lifestyle that celebrates creativity and empowerment. Customers likely perceive the brand as offering versatile clothing suitable for work and leisure. The connection to Jaspal Group may lend it a perception of established quality and presence in the fashion market.

Copy Examples

• •QUINN: Define your moment. Wear your story.
• •Effortless elegance, redefined. Discover the art of modern femininity with QUINN.
• •Dare to be different. Express your unique vision in pieces designed to inspire. This is QUINN.
• •From gallery opening to weekend escape, QUINN moves with you. Contemporary style, crafted for your life.
• •More than fashion. It's a feeling. Experience the confidence of QUINN.