Brand Tone

friendly, passionate, stylish, bold, and caring. Also community-focused and ethical

Brand Values

• •Style and Personality: Offering dog accessories that are not just functional but also reflect the unique character of each pet.
• •Functionality and Quality: Ensuring products are well-made, durable, comfortable for pets, and meet high standards (they mention testing products with their own dog, Choco).
• •Animal Welfare and Rescue: The brand's origin story is rooted in the founder's experience with a rescue dog, Choco. This translates into a commitment to animal welfare, demonstrated by donating to dog shelters with every purchase.
• •Vegan and Ethical Production: All their products are stated to be vegan, reflecting a commitment to animal-friendly practices.
• •Community Building: Aiming to create more than just a store, but a community that celebrates the special bond between dogs and their humans.
• •Joy and Vibrancy: Believing that life with pets is vibrant and joyful, and that accessories should reflect this.

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand’s personality traits (e.g., bold, compassionate, stylish), preferred vocabulary (and words to avoid), a stance on using emojis or pet-centric puns, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Anchor in Your Origin Story: Consistently weave elements of the brand's founding story (e.g., inspiration from a rescue pet like Choco) into different content pieces. This reinforces authenticity and emotional connection.
• •Champion Your Values Explicitly and Implicitly: Regularly highlight core values like "vegan," "giving back," and "community" in product descriptions, social media, and email marketing. Let these values naturally infuse the way you speak about your products and your customers.
• •Speak to Your Community, Not Just At Them: Use inclusive language ("our pack," "fellow dog lovers"). Ask questions and encourage interaction on social platforms. Respond to comments and reviews in a way that reflects the brand's caring and passionate tone.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy is matched by the brand's visual identity (logo, color palette, photography style). A stylish and bold tone in words should be supported by equally stylish and vibrant imagery for a cohesive brand experience.

Social Perception

high quality, appealing design, and functionality. The brand's narrative, centered around a rescue dog and donations to shelters, likely fosters a positive image among consumers who prioritize ethical considerations and supporting businesses with a social conscience. The emphasis on vegan products would also appeal to a specific segment of pet owners.

Copy Examples

• •🐾 Stand out from the pack! ✨ Our latest collection is here to let your pup's personality shine. Vegan, vibrant, and Choco-approved! Shop now and help us give back to pups in need with every purchase. #KokoPetStore #BoldlyStandOut #DogFashion #VeganPets
• •Rainy day walks? Muddy park adventures? Bring them on! Our 'Adventure-Proof' leash isn't just stylishly bold, it's 100% waterproof and a breeze to clean. Crafted for comfort, durability, and those unforgettable moments. Because every escapade should be worry-free and fabulous! (And yes, it's vegan!)
• •It all started with Choco, a rescue pup with a spirit too big to ignore – and a wardrobe that didn't match! Koko Pet Store was born from our struggle to find accessories that were as vibrant and unique as he is. Today, we pour that love into every stylish, functional, and vegan product we create, and with every purchase, we support dog shelters to help more dogs like Choco find their second chance. Join our pack and let's celebrate the joy of pets together!
• •🐾 Unleash the Style! New Arrivals + Your Chance to Make a Difference!
• •Why Blend In? Elevate Your Dog's Style. | Vegan Accessories. Giving Back With Every Paw-chase.