Brand Tone

empowering, authentic, and caring

Brand Values

• •Authenticity & Transparency
• •Empowerment & Confidence
• •Natural & High-Quality Ingredients
• •Community & Shared Experience
• •Results-Oriented Solutions

Best Practices

• •Lead with Empathy and Authenticity: Always start from a place of understanding. Use the founder's story and customer experiences as the foundation for your messaging. Acknowledge the emotional side of hair loss and frame the products as a supportive solution.
• •Use Empowering "You/Your" Language: Frame all copy around the customer. Use phrases like "Your hair journey," "Reclaim your confidence," and "Invest in your crown." This makes the message personal and puts the customer at the center of the brand's purpose.
• •Balance Emotion with Education: While the emotional appeal is strong, it must be backed by credible information. Clearly explain the benefits of key ingredients like Rosemary or Castor Oil, linking them directly to the results customers desire. This builds trust and positions the brand as an expert.
• •Incorporate User-Generated Content (UGC) Language: Pay attention to how customers describe their results and experiences. Use their words and phrases (e.g., "baby hairs," "finally seeing growth," "less shedding in the shower") in your copy to make it more relatable and authentic.
• •Maintain a Consistent "Crown" Metaphor: The metaphor of hair as a "crown" is a powerful and unique brand asset. Weave this concept consistently across all platforms from social media hashtags to website headlines to create a memorable and cohesive brand identity.

Social Perception

The public perception of I Am Beauty Essentials is largely positive, positioning it as a trustworthy and effective niche brand. Customers view the brand as credible due to the founder's transparent journey and visible results. The products are perceived as effective for hair growth and health, supported by testimonials. It is seen as a supportive community for individuals dealing with hair loss and a specialist in natural hair growth solutions.

Copy Examples

• •The journey to reclaiming your crown is unique, and we're here to celebrate every step. Look at this incredible progress from [Customer's Tag]! It’s not just about hair growth, it’s about rebuilding confidence from the roots up. Ready to start your own story? #IAmBeautyEssentials #HairGrowthJourney #ConfidenceInACrown
• •Tired of products that promise the world but don't deliver? Our Multi-Action Growth Oil was born from a real struggle with hair loss. Formulated with a powerful blend of Rosemary, Castor, and Coconut Oil, it’s designed to nourish your scalp and awaken your follicles. Your journey to thicker, healthier hair starts with ingredients you can trust. Shop now.
• •Your Crown. Your Confidence. Your Journey. Discover the authentic, natural solution to hair loss that started in our founder's kitchen. It’s more than hair care; it’s a celebration of you.
• •Hi [Name], did you know that true hair health begins at the scalp? A nourished scalp is the foundation for the strong, beautiful hair you deserve. Our blog this week dives into 3 simple practices you can start today to create the perfect environment for hair growth. Because we believe in empowering you with knowledge, not just products. Read the post.
• •Your daily dose of confidence for a fuller crown. Lovingly crafted from a blend of potent natural oils, this is the formula that started it all. It’s a simple, honest, and effective solution to nourish follicles, reduce shedding, and support the healthy hair growth you've been waiting for. Join the hundreds of others who have invested in their crown.