Brand Tone

caring, authentic, and informative. It's also empowering (especially towards women), natural, and serene.

Brand Values

• •Health and Well-being
• •Organic and Natural Purity
• •Sustainability and Environmental Responsibility
• •Support for Family Farming and Local Communities
• •Social Responsibility and Affective Care
• •Authenticity and Transparency
• •Innovation
• •Feminine Care and Empowerment

Best Practices

• •Embrace Empathy and Connection: Always write from a place of understanding and care for the customer's needs and well-being. Use language that feels supportive and nurturing, reflecting the brand's origin in affective care.
• •Prioritize Authenticity and Transparency: Be open about ingredient sourcing, the benefits of organic farming, and the brand's social commitments. Avoid overly salesy or exaggerated claims. Let the quality and purpose of the products speak for themselves.
• •Educate Gently: Share information about the functional benefits of the teas and their ingredients in an accessible and informative way, not a preachy one. Position the teas as allies in the pursuit of health and self-care.
• •Use Natural and Evocative Language: Mirror the organic nature of the products with language that is clear, simple, and evocative of nature, calm, and well-being. Incorporate sensory details where appropriate (e.g., \"soothing aroma,\" \"gentle infusion\").
• •Maintain a Consistent Voice Across All Channels: Whether it's a website description, an Instagram caption, or a TikTok video script, ensure the core tone of caring, authenticity, and informative support shines through. Create brand voice guidelines to help all content creators stay aligned.

Social Perception

trustworthy, high-quality, and ethical brand that genuinely cares about its customers' well-being and the environment.

Copy Examples

• •For \"Bons Sonhos\" (Good Dreams) Tea: Hush the day's clamor and welcome serene nights. Our Bons Sonhos blend, crafted with calming organic chamomile, melissa, and a hint of lemon, is your gentle guide to restorative sleep. Naturally pure, because your peace of mind matters. #IamaníNights #OrganicSleep
• •For \"De Mãe para Mãe\" (From Mother to Mother) Breastfeeding Support Tea: In the tender journey of motherhood, find a comforting embrace in every cup. Our 'De Mãe para Mãe' tea is a loving blend of organic fenugreek, fennel, and chamomile, thoughtfully created to support you during breastfeeding. Nurturing you, nurturing your baby. #IamaníMoms #OrganicCare
• •For a general \"Boost Your Immunity\" Tea (e.g., \"Super Imune\"): Strengthen your inner shield, naturally. Iamaní's Super Imune tea combines the power of organic ginger, turmeric, and mint to invigorate your defenses. Crafted with care from Brazilian family farms, because your vitality is precious. #IamaníWellness #OrganicDefense
• •Highlighting Sustainability: Sip consciously, live beautifully. At Iamaní, every organic functional tea is a step towards a healthier you and a healthier planet. From our biodegradable banana-fiber sachets to supporting regenerative agriculture, we believe in care that extends beyond the cup. #IamaníSustainable #OrganicGoodness
• •Introducing a New Functional Blend (e.g., for Energy/Focus): Unlock your day's potential, one mindful sip at a time. Discover Iamaní's [New Blend Name], a vibrant fusion of organic [Key Ingredient 1] and [Key Ingredient 2], designed to gently energize your body and sharpen your focus. Pure ingredients, for pure performance. #IamaníFocus #FunctionalTea