Tono de Marca

Enthusiastic, Informal, Expert, Community-Oriented

Valores de Marca

• •Quality
• •Passion for Cars
• •Customer Satisfaction
• •Accessibility
• •Chilean Identity

Mejores Prácticas

• •Create a "Brand Voice Chart": Document key characteristics of the tone (e.g., Enthusiastic, Colloquial, Expert, Witty). Include "We are..." and "We are not..." statements (e.g., "We are passionate car guys," "We are not overly formal or corporate"). Provide examples of dos and don'ts.
• •Use a Shared Glossary/Slang Guide: Especially with playful and colloquial names like "Lava Melamakina," maintain a list of preferred brand-specific terms, approved slang, and common car enthusiast jargon relevant to the Chilean market to ensure consistency and relatability.
• •Speak to Your "Car Persona": Define the target customer (e.g., "Diego, the weekend detailing warrior," "Sofia, who treats her SUV like family"). Write copy as if speaking directly to this persona, using language and references they understand and appreciate.
• •Prioritize Visual-Copy Synergy: Ensure the tone of the copy matches the energy and style of the visuals (photos, videos). If images are dynamic and show impressive results, the copy should be equally exciting and benefit-driven.
• •Regularly Audit and Refresh: Periodically review all customer-facing copy (website, social media, ads, emails) to check for consistency with the defined brand voice. As the brand evolves or new slang emerges, update guidelines and copy accordingly. Engage the team in this process to maintain alignment.

Percepción Social

Positive, Reliable, For Enthusiasts, By Enthusiasts, Emerging Authority

Ejemplos de Copy

• •🔥 ¡Tu nave pide a gritos el brillo Karshaus! 🔥 Nuestro [Product Name] no juega – elimina la suciedad y deja un acabado que te hará babear. 😎 ¿Listo para el level up? ¡Link en bio y que empiece la magia! #LavaMelamakina #Karshaus #DetailingChile #AutoLimpioCorazonContento
• •Más que detailing, es amor por tu máquina. Descubre los secretos de Karshaus y haz que tu auto sea la envidia de la calle. ¡Productos pro, resultados brutales!
• •🚀 ¡Alerta, Car Lover! Descuentos Salvajes en Lava Melamakina para que tu joyita brille más que nunca.
• •¿Cansado de que tu auto no refleje tu pasión? En Karshaus Automotores tenemos todo lo que necesitas para un detailing de otro nivel. Desde shampoos hasta ceras premium. Visítanos en Lo Barnechea o compra online en lavamelamakina.cl. ¡Tu máquina te lo agradecerá!
• •Este no es el shampoo de tu abuelita. [Product Name] de Lava Melamakina es pura potencia concentrada. Prepárate para una espuma densa, un poder de limpieza increíble y un brillo que simplemente no es de este planeta. ¡Porque tu nave se merece lo mejor, compadre!