Brand Tone

Assertive & Empowering, Natural & Traditional, Masculine-Oriented (primarily for Shilajit), Direct & Informative, Aspirational & Performance-Focused

Brand Values

• •Strength & Resilience
• •Natural Purity & Authenticity
• •Vitality & Wellbeing
• •Tradition & Ancient Wisdom
• •Self-Improvement & Potential

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of the Untanas voice (e.g., Assertive, Empowering, Natural, Direct, Aspirational). Include "we are X, we are not Y" statements (e.g., "We are confident, not arrogant"; "We are traditional, not outdated"). This serves as a quick reference for anyone writing copy.
• •Use Strong Verbs & Active Voice: Employ dynamic verbs that convey energy and empowerment (e.g., unlock, reclaim, forge, fuel, power). Prioritize active voice to make sentences more direct and impactful.
• •Weave in Core Values: Consistently reference themes of strength, resilience, natural purity, tradition, and unlocking potential in messaging, even subtly. This reinforces what the brand stands for.
• •Know Your Audience for Each Product: While the overarching brand might have a dominant tone, slightly adapt the nuances for specific products and their primary audiences. For example, Shilajit copy can lean more into the "raw power" and "masculine strength" aspects, while Mastic Gum copy can be more broadly focused on natural wellness and digestive health.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy aligns with the visual branding. The dark, strong imagery used on Instagram for Shilajit, for example, is well-complemented by assertive and empowering text. [Instagram @untanas.co] Consistency across all touchpoints builds a stronger, more recognizable brand.

Social Perception

Emerging Brand, Product-Focused Perception, Health & Wellness Niche, Mixed but Generally Leaning Positive (among users), Targeted Appeal

Copy Examples

• •Headline (Shilajit): Forge Your Focus. Unleash Raw Power. This is Untanas.
• •Instagram Caption (Shilajit): Stop settling for average. Reclaim the energy and drive that’s yours by right. Untanas Shilajit – sourced from the heart of the Altai Mountains, delivering the strength our ancestors knew. Tap the link in bio. #Untanas #Shilajit #Strength #Resilience #NaturalEnergy
• •Facebook Ad Copy (Mastic Gum): Tired of artificial? Untanas Chios Mastic Gum is your 100% natural path to better digestion and a stronger jawline. Pure, sun-dried, and traditionally harvested. Experience the ancient secret of Chios. Learn more & shop now. [Link] #Untanas #MasticGum #DigestiveHealth #NaturalChewing #Jawline
• •Website Product Description Snippet (Shilajit): More than a supplement, it's a return to primal strength. Untanas Shilajit is rigorously tested, cold-filtered, and packed with the vital minerals your body craves. Feel the difference. Boost performance, enhance energy, sharpen focus.
• •Email Subject Line (General): Unlock Your Untanas Potential: Strength, Clarity, Vitality Awaits.