Brand Tone

Trendy and Fashion-Forward, Youthful and Energetic, Friendly and Approachable, Aspirational yet Attainable, Confident and Expressive

Brand Values

• •Self-Expression
• •Style and Trend-Consciousness
• •Quality
• •Customer Experience
• •Community
• •Accessibility
• •Attention to Detail

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., playful, confident, trendy), common vocabulary/slang (e.g., "Babe," "OOTD," "GRWM"), emoji usage, and a "do's and don'ts" list. Share this with anyone creating content.
• •Know Your Audience Deeply: Continuously research and understand your target demographic (young women interested in trends). Use language, references, and humor that resonate with them authentically. Monitor their slang and how they communicate on social platforms.
• •Consistency Across All Channels: Ensure the tone used on your website (product descriptions, banners, About Us) matches the tone on Instagram, TikTok, emails, and any customer service interactions. A unified voice builds brand recognition and trust.
• •Infuse Personality into Every Interaction: From automated email responses to social media comments, let the brand's friendly, energetic, and stylish personality shine through. Avoid overly formal or generic language.
• •Review and Adapt: Regularly review your copy and content performance. Are engagement rates high? Do customers respond positively to the language used? Be open to adapting your tone slightly as trends and audience preferences evolve, while staying true to your core brand values.

Social Perception

Positive: Followers and customers likely perceive the brand as stylish, current, and engaging. Community-Oriented: The term "Dolce Babes" and interactive social media style likely resonate well, making customers feel part of a trendy group. Reliant on Visual Appeal: Perception is heavily influenced by the visual content showcasing the clothes. Expectations: Customers likely expect trendy items, quick shipping as advertised, and an aesthetic that matches what is portrayed online.

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! 🥵 The dress you’ve been dreaming of just dropped. Perfect for making memories and turning heads. ✨ Tap to shop the 'Midnight Muse Maxi' before she’s gone! #DolceBabe #NewCollection #OOTN
• •TikTok Video Caption (Outfit Styling): GRWM: Dolce edition! 💖 From brunch with the besties to date night glam, we’ve got THE outfit. Which look is your fave? 👇 #DolceNL #StyleHacks #TikTokFashion #GetReadyWithMe
• •Email Newsletter Subject Line (Sale): ⚠️ Babe, Your Closet Called... It Needs This Sale! Up to 50% OFF! ⚠️ Body Snippet: Hey Dolce Babe! Get ready to refresh your style game without breaking the bank. Our faves are flying off the shelves – grab yours now and unleash your inner icon! 🛍️
• •Website Banner (Homepage): NEW IN & HOT RN 🔥 Your next favorite outfit is waiting. Shop the latest drops and own your style. Free shipping from €75! >>
• •Instagram Story (Interactive Poll): Image: Two different trendy tops. Text: Weekend MOOD ✨ Which top are you rocking, Dolce Babe? Left or Right? VOTE NOW! голосовать сейчас! 💖 #DolceStyle #WeekendVibes