Brand Tone

Passionate, Enthusiastic, Approachable, Friendly, Authentic, and Visually Driven

Brand Values

• •Community
• •Quality and Craftsmanship
• •Passion for the Trucking Lifestyle
• •Customer-Centricity

Best Practices

• •Keep it Real and Relatable: Use language that resonates with the trucking community. Avoid overly corporate jargon. Share user-generated content to maintain authenticity.
• •Celebrate Your Customers: Continue to make your customers the heroes of your brand story. Regularly feature their trucks and stories on your social media channels.
• •Stay Visually Focused: Let the quality and appeal of your products and the trucks they adorn do the talking. Invest in high-quality photography and videography.
• •Engage with Your Community: Respond to comments and messages in a friendly and approachable manner. Ask questions in your captions to encourage interaction.
• •Embrace the Passion: Let your genuine love for the trucking industry shine through in all your communications. Your enthusiasm is contagious and a key part of your brand's appeal.

Social Perception

Perceived as a respected authority in truck customization, a community hub for truck enthusiasts, and a trustworthy, authentic brand run by genuine truck lovers.

Copy Examples

• •Now that's how you roll into the weekend! Check out this incredible Peterbilt sent in by one of our own. That shine is next level! What's your favorite part of this build? Let us know in the comments! #i5chrome #peterbilt #largecar #truckinglife #wehavethebestcustomers
• •Ready to give your rig the upgrade it deserves? For a limited time, get 15% off all our lighting accessories! From classic to custom, we've got what you need to stand out on the road. Shop the sale now! [Link to website] #i5chrome #truckparts #sale #customtrucks #ledlights
• •That feeling when the sun hits the chrome just right. #i5chrome #kenworth #trucksoftiktok #chromeshop #pnw
• •Your Rig. Your Style. The Best Chrome on the I-5. Shop Now and Make a Statement.
• •Built to last and designed to impress. This heavy-duty chrome bumper isn't just a part; it's an upgrade. With a mirror-like finish and a perfect fit for your [Truck Model], you're not just hitting the road you're owning it.