Brand Tone

Youthful, Energetic, Friendly, Engaging, Confident & Bold

Brand Values

• •Individuality & Self-Expression
• •Lifestyle & Experience
• •Community
• •Eco-consciousness (Potential)

Best Practices

• •Use youthful and energetic language in copy.
• •Incorporate inclusive and friendly language to engage customers.
• •Highlight the 'be your own wave' concept in messaging to promote individuality.
• •Emphasize the active, sunny, beach-oriented lifestyle associated with the brand.
• •Consider eco-conscious messaging where appropriate, given the connection to 'Orla' (shoreline) and positive mentions of eco-friendly materials for related products.

Social Perception

Emerging brand associated with beach culture, sun, individuality, and active lifestyles. Actively building its presence, especially on platforms like TikTok.

Copy Examples

• •Embrace the sun and #beyourownwave with Orla Sunglasses!
• •Your story, your style, your Orla. Show us how you shine! #OrlaSunglasses
• •Beach vibes and endless sunshine with Orla. What's your next adventure?
• •Step into summer with confidence. Find your perfect pair of Orla Sunglasses today!
• •Life's a beach, enjoy the sunny days and express yourself with Orla! #oculosdesol