Tono de Marca

Aspirational & Empowering, Fashion-forward & Trendy, Accessible & Inclusive, Customer-centric & Caring, Enthusiastic & Positive

Valores de Marca

• •Fashionable and unique clothing and accessories
• •Affordable, high-quality items
• •Democratize fashion and enable everyone to express their uniqueness through their style
• •Exceptional customer service
• •Customer satisfaction

Mejores Prácticas

• •Use Empowering and Positive Language: Choose words that uplift, inspire confidence, and highlight the positive impact of the products (e.g., 'radiant,' 'confident,' 'express,' 'discover,' 'transform').
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, product descriptions, emails, social media, and any customer service interactions is harmonious and reflects the same brand personality.
• •Review and refine the tone of voice guidelines periodically to ensure they remain relevant.
• •Focus on highlighting customer testimonials and reviews to build trust and credibility
• •Showcase the brand's commitment to quality and ethical practices to address consumer concerns about online fast fashion.

Percepción Social

A one-stop-shop for fashion lovers seeking fashionable and unique clothing and accessories; a global brand with customers from many countries.

Ejemplos de Copy

• •Discover your unique style with our latest collection.
• •Inspire Your Unique Beauty.
• •Free Shipping on orders over $79.
• •We prize our customers supra all else.
• •Unleash your inner radiance with our transformative beauty products.