Brand Tone

professional, sophisticated, confident, and aspirational, yet accessible

Brand Values

• •Quality
• •Style
• •Comfort
• •Confidence
• •Ethical Production
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., professional, sophisticated, confident), including approved vocabulary, phrases to avoid, and a clear description of the desired feeling your copy should evoke. Share this with anyone creating content.
• •Prioritize Clarity and Professionalism: Ensure all copy is grammatically correct, free of jargon (unless it’s well-understood by your target audience), and clearly communicates the intended message. Maintain a respectful and polished manner.
• •Focus on Benefits and Solutions: While highlighting features like "premium cotton" is important, translate these into tangible benefits for the customer, such as "superior comfort," "lasting durability," or "a look that commands respect."
• •Use Storytelling (Subtly): Weave in elements of the brand's story and values. For Buttoned Upp, this could involve subtly referencing the "timeless style with modern comfort" philosophy or the confidence their shirts inspire.
• •Maintain Consistency Across All Channels: Whether it's a website product page, a social media update, an email newsletter, or customer service interaction, the brand's tone should remain consistent to build recognition and trust. Regularly review content across platforms to ensure alignment.

Social Perception

Among those who have encountered the brand, it is likely perceived as a new, online-exclusive menswear label specializing in premium shirts. The professional presentation suggests a brand that is serious about its products and aims for a discerning customer.

Copy Examples

• •Elevate your everyday. Our Azure Blue Striped Premium Cotton Shirt isn't just a garment; it's a commitment to impeccable style and enduring comfort. Discover the Buttoned Upp difference. #ButtonedUpp #PremiumMenswear #StyleAndComfort
• •Confidence, Crafted in Cotton. Shop Buttoned Upp.
• •Meticulously crafted from the finest premium cotton, this shirt offers a breathable feel and a tailored fit that moves with you. From boardroom presentations to evening engagements, Buttoned Upp ensures you present your best self, effortlessly.
• •Introducing Your New Standard: The Heritage Collection by Buttoned Upp
• •Buttoned Upp: Where Uncompromising Quality Meets Modern Masculine Style.