Brand Tone

Romantic & Sentimental, Elegant & Luxurious (Aspirational), Caring & Thoughtful

Brand Values

• •Everlasting Love/Enduring Sentiments
• •Beauty & Quality
• •Meaningful Connections
• •Preservation of Moments

Best Practices

• •Embrace Romantic Language: Consistently use words and phrases associated with love, affection, timelessness, and deep emotion (e.g., "cherish," "adore," "forever," "heartfelt," "enduring," "timeless").
• •Focus on the "Why" (The Emotion): Go beyond describing the product (a preserved rose) and emphasize the emotion it conveys and the reason for gifting it – celebrating love, marking milestones, expressing deep affection, creating lasting memories.
• •Highlight Longevity as a Metaphor: Use the lasting nature of the roses as a direct metaphor for enduring love, commitment, and memories. Phrases like "love that lasts," "memories preserved," "timeless affection" reinforce this.
• •Maintain an Elegant and Slightly Elevated Voice: While warm and heartfelt, the language should also reflect the beauty and special nature of the product. Avoid overly casual slang or overly technical jargon.
• •Personalize When Possible (and encourage personalization): When discussing personalized jewelry or the act of choosing a specific rose, use language that speaks to individual stories, unique bonds, and thoughtful customization. Use "you" and "your loved one" to create a direct connection.

Social Perception

Gift of Love & Affection, Unique & Special, Symbolic, Aspirational/Premium Gift

Copy Examples

• •Headline: More Than a Rose. An Eternal Embrace. Body: Capture a moment, a feeling, a love that never fades. Our Eternalised Roses are real, preserved at their peak beauty to last for years, a timeless reminder of your deepest affection. Gift an emotion that endures.
• •Social Media Post (Image: Close up of a personalized necklace with a rose box): Text: Her name, your love, forever intertwined. Our personalized necklaces, nestled beside an Eternalised Rose, speak volumes when words fall short. The ultimate symbol of a love story that’s uniquely yours. #EternalLove #PersonalizedGift #LoveThatLasts
• •Product Description Snippet (for a rose in a glass dome): Like a fairy tale love, preserved in time. Our stunning Eternalised Rose, encased in a crystal-clear dome, is a masterpiece of nature and devotion. Let its timeless beauty tell your story of forever.
• •Email Subject Line: A Love That Doesn’t Wilt. Discover Eternalised Roses. Email Body Preview: Tired of fleeting gestures? Give a symbol of your enduring love. Our real, preserved roses maintain their beauty for years, a daily reminder of your cherished connection...
• •Short Ad Copy: Say "I love you" today, tomorrow, and for years to come. An Eternalised Rose isn't just a gift; it's a promise. Beautiful, real, and everlasting.