Brand Tone

modern, tech-savvy, and approachable. It blends technical language with casual, benefit-driven communication. The voice is energetic and confident, aiming to empower the user through reliable technology. It avoids being overly corporate, instead opting for a friendly and direct style, often using emojis and informal questions to engage the audience.

Brand Values

• •Connectivity & Convenience
• •Quality & Reliability
• •Innovation & Style
• •Accessibility

Best Practices

• •Lead with the Benefit, Support with the Feature: Start by telling the customer how the product improves their life (e.g., "Never run out of battery again"). Then, explain the feature that makes it possible (e.g., "with our 20,000mAh capacity").
• •Use a "Tech-Savvy Friend" Tone: Write as if you are a knowledgeable friend giving a recommendation. Be clear, confident, and enthusiastic. Use modern language and relevant emojis but avoid overly technical jargon unless explained simply.
• •Emphasize "On The Go": Consistently use words and concepts related to movement, freedom, and an active lifestyle. Terms like "adventure," "your day," "on the move," "uninterrupted," and "power your journey" reinforce the brand name and value proposition.
• •Balance Lifestyle and Product: Ensure visuals and copy work together. If the image shows a product in a travel setting, the copy should speak to the "freedom" or "reliability" needed for travel. Don't just describe the product; place it in the context of the user's life.
• •Create a Hashtag Strategy: Consistently use a core set of brand hashtags (#i2go, #i2goLATAM, #AlwaysOn) combined with product-specific (#PowerBank, #FastCharge) and campaign-specific hashtags to build a recognizable content ecosystem.

Social Perception

The public perceives i2go.sv as a reliable source for mid-to-high range mobile accessories. Customers often praise the product quality and design. The brand is seen as a more premium alternative to generic, unbranded accessories. Points of friction or inquiry frequently revolve around shipping times and specific product compatibility, which the social media team actively addresses. Overall, the perception is positive, associating i2go with functionality and trust.

Copy Examples

• •Out of battery? Not on our watch. Your day doesn’t stop, and neither should your phone. The i2go 10,000mAh Power Bank is your pocket-sized powerhouse, ready to deliver multiple fast charges. Keep creating, sharing, and navigating. #i2go #AlwaysOn #PowerBank
• •The last cable you’ll ever need. Tired of frayed and broken cables? Our reinforced braided nylon cables are designed for durability and style. Bend it, twist it, pack it – it’s built to last. Available for iPhone and Android. Shop now. #i2go #TechThatLasts #DurableDesign
• •Your soundtrack. Uninterrupted. Immerse yourself in pure sound with the i2go AirFlow buds. Crystal-clear audio, a super comfortable fit, and a battery that lasts all day. The world can wait. #i2goAudio #WirelessFreedom
• •Why wait? Charge 50% in 30 minutes. Upgrade your charging game with our Power Delivery wall chargers. More time living, less time waiting. Poll: Are you still using a slow charger? [Yes, help! / No, I'm fast!] #i2go #FastCharge #PowerDelivery
• •Your tech. Your style. Your life. From the office to the gym, and on every adventure in between, i2go is there to keep you connected and charged up. We create technology that moves with you. What will you power today? #i2goLATAM #Connectivity