Brand Tone

Confident, Informative, and Empowering

Brand Values

• •Quality and Durability
• •Performance and Innovation
• •Accessibility
• •Reliability and Safety
• •Lifestyle Enablement

Best Practices

• •Lead with the Benefit, Support with the Feature
• •Use Empowering and Active Language
• •Incorporate "Proof Points" to Build Trust
• •Maintain a Consistent Visual and Verbal Style
• •Speak the Language of a Mobile Lifestyle

Social Perception

A reliable, high-performance brand that is more accessible than premium OEM (Original Equipment Manufacturer) accessories.

Copy Examples

• •Your day doesn't stop, and neither should your battery. The new i2GO Power Bank with 20W Power Delivery gives you up to 4 full charges, 50% faster. Power your adventure. #i2GO #AlwaysOn
• •Tired of cables that break? Our Pro-series cable is built with reinforced nylon and withstands over 30,000 bends. The last cable you'll need to buy. Backed by a 5-year warranty. #i2GO #BuiltToLast
• •Inspiration can strike anywhere. Stay powered and productive wherever your office is today. i2GO connects you to what matters. #WorkFromAnywhere #i2GO
• •Turn your commute into a power-up session. With dual USB ports and rapid charging, the i2GO car charger ensures you and your passenger arrive at 100%. #i2GO #OnTheGo
• •Don't let a low battery limit your world. From cables to power banks, i2GO offers certified quality and performance to keep you connected. Your life, uninterrupted. #i2GO #PowerYourLife