Brand Tone

Elegant and Sophisticated, Modern and Trendy, Expert and Passionate, Customer-focused and Reassuring, Inspiring

Brand Values

• •Design Excellence & Originality
• •Quality
• •Customer Satisfaction
• •Accessibility
• •Passion for Decoration

Best Practices

• •Emphasize Benefits over Features (while still being informative)
• •Maintain Consistency Across All Touchpoints
• •Silent mechanism for a peaceful environment
• •Large, easy-to-read numerals for quick glances
• •Crafted from [material] for lasting elegance

Social Perception

Customers likely perceive the brand positively, valuing the design, quality, and transformative impact of the clocks on their interiors. The general market for horloge design (designer clocks) is active, suggesting an audience that appreciates aesthetics and unique home decor items.

Copy Examples

• •Élégance
• •Sublimer votre espace (enhance your space)
• •Design
• •Tendance (trendy)
• •A purchase I don't get tired of.