Brand Tone

Expert & Knowledgeable, Educational & Informative, Authentic & Down-to-Earth, Approachable & Friendly, Passionate

Brand Values

• •Expertise & Quality
• •Education & Sharing Knowledge
• •Authenticity & Transparency
• •Customer Focus & Service
• •Passion for the Field

Best Practices

• •Ensure copy, especially educational content and social media interactions, reflects Toby Billing's genuine passion, expertise, and down-to-earth approach. Use "I" and "we" to maintain a personal connection.
• •Frame product descriptions, blog posts, and social content around sharing knowledge, explaining uses, and highlighting interesting facts, rather than just selling.
• •Avoid overly salesy or exaggerated claims. Be transparent about processes (like in the YouTube videos showing real prospecting).
• •Encourage questions and interaction. When responding, maintain a helpful, friendly, and knowledgeable demeanor.
• •Provide specific information about product purity, origins (where relevant and possible), and applications. This reinforces the "expert" and "quality" aspects of the brand.

Social Perception

Perceived as a specialized supplier of metals, elements, and minerals, particularly for those with an interest in science, hobbies, or small-scale needs. On YouTube, the perception is positive among viewers interested in gold prospecting and metal detecting. Aims to build trust. Limited wider public profile.

Copy Examples

• •Unlock the Elements. Genuine Specialty Metals & Expert Knowledge from the Heart of the Victorian Goldfields. Explore Our Range.
• •Join Toby on another real prospecting adventure! We're not about the hype – just genuine gold hunting, practical tips, and a love for the history beneath our feet. Got questions? Ask away in the comments!
• •Discover the unique properties of 99.99% pure tin. Perfect for your chemistry projects, alloying experiments, or simply adding a fascinating element to your collection. Sourced with care, shared with passion. Need advice on its applications? We're here to help!
• •Did you know zinc isn't just a coating? It's engineered resilience! From protecting steel to enabling intricate castings, it's a workhorse metal. Learn more about its 'Smart Solutions' on our blog [link]. What are you working on with zinc?
• •Driven by 30+ years of hands-on experience in chemistry and mining, Billing Metals is more than a supplier – we're your partners in discovery. From school projects to specialist industrial needs, we bring authenticity and deep knowledge to every element we offer.