Brand Tone

Passionate, Enthusiastic, Authentic, Honest, Knowledgeable, Instructional, Friendly, Approachable, Quality-Focused

Brand Values

• •Passion
• •Authenticity
• •Quality
• •Community/Sharing
• •Natural Products
• •Made in Germany / Regional Focus

Best Practices

• •Highlight 'Made in Germany' or 'no artificial additives' when applicable.
• •Consistently reinforce the high quality of products and their development 'by grillers, for grillers'.
• •Focus on the brand's origin story: two friends, a grill, and a whole lot of enthusiasm.
• •Maintain a friendly and approachable tone, addressing the audience directly.
• •Emphasize the use of natural ingredients and sustainable practices like paper packaging.

Social Perception

Positive customer feedback, Trusted resource, Passionate experts, Minor areas for improvement (packaging, delivery) do not detract from overall product quality perception.

Copy Examples

• •Hey Grillers! Ready to take your BBQ to the next level? We've got the spices and sauces to make it happen!
• •From our grill to yours: handcrafted sauces made with passion and without any artificial additives.
• •Born from our love for BBQ, our products are designed by grillers, for grillers. Taste the difference!
• •Looking for authentic German BBQ flavor? Our 'Made in Germany' spice mixes will blow you away.
• •Join Rolf and Andreas on a BBQ adventure! We share our secrets, tips, and the best products to make your next grilling session unforgettable.