Tono de Marca

Authentic, Respectful, Artistic, Story-driven, Warm and Welcoming, Slightly Understated/Elegant

Valores de Marca

• •Cultural Preservation
• •Artisan Empowerment
• •Authenticity & Originality
• •Quality Craftsmanship
• •Sustainability/Respect for Nature
• •Community

Mejores Prácticas

• •Prioritize Storytelling: Always look for opportunities to weave in the narrative of the artisans, the cultural significance of Ilha do Ferro, or the unique process behind each piece. This reinforces authenticity and emotional connection.
• •Use Evocative and Respectful Language: Choose words that convey the beauty, artistry, and cultural depth of the items. Speak of the artisans and their traditions with reverence. Avoid overly commercial or trendy jargon.
• •Emphasize "Handmade" and "Unique": Consistently highlight that these are not mass-produced items. Use phrases like "handcrafted," "artisan-made," "one-of-a-kind," "original piece" to underscore their special nature.
• •Maintain a Warm, Cultured, and Slightly Poetic Voice: The tone should feel inviting and knowledgeable, like a passionate art curator sharing their collection. A touch of lyricism can enhance the artistic feel without being overly sentimental.
• •Focus on the "Why" Behind the "What": Don't just describe the product; explain its significance. Why is this wood used? What does this pattern symbolize? Who is the artisan and what is their inspiration? This adds layers of value beyond the physical object.

Percepción Social

Highly Regarded, Authentic Cultural Experience, Source of Unique, Quality Crafts, Associated with renowned artists and increasingly recognized by contemporary design and fashion brands, custodian of precious cultural assets

Ejemplos de Copy

• •From fallen timber, a new story unfolds. Each curve and contour of this piece whispers the ancient secrets of Ilha do Ferro, meticulously hand-carved by artisans who’ve inherited generations of skill. Bring a piece of authentic Brazilian soul into your home. #IlhaDoFerroArt #HandcraftedHeritage #BrazilianArt #WoodCarving #ArtisanMade
• •The 'River's Embrace' Armchair by Mestre Silva. Feel the spirit of the São Francisco River in this one-of-a-kind armchair. Crafted from sustainably sourced native wood, Mestre Silva sculpted this piece to reflect the gentle strength of the water's flow. More than a seat, it's an heirloom, a testament to Ilha do Ferro's living artistry.
• •This week, we invite you to meet Dona Carmem, whose hands have woven the vibrant 'Boa Noite' embroidery for over fifty years. Each stitch tells a tale of resilience, community, and the enduring beauty of Ilha do Ferro. Discover her latest creations and support the legacy of our master artisans.
• •Ilha do Ferro: Where Art Breathes. Journey with us to a village where creativity flows as freely as the river. Our online gallery brings the heart of Brazilian craftsmanship to your doorstep. Authentic. Handmade. Unforgettable. Shop now and own a piece of living culture.
• •Ilha do Ferro isn't just a place; it's a legacy carved in wood and stitched in time. We are privileged to work alongside the remarkable artisans of this unique Brazilian village, ensuring their extraordinary skills are cherished and shared with the world. Each piece you find here is a direct connection to their hands, their history, and their heart.