Brand Tone

Enthusiastic and Passionate, Helpful and Informative, Community-Oriented, Reliable and Customer-Focused

Brand Values

• •Passion for Disc Golf
• •Quality Products
• •Customer Service
• •Accessibility
• •Community Growth

Best Practices

• •Speak the Language: Use common disc golf terminology authentically. Understand and use terms like 'hyzer,' 'fade,' 'overstable,' 'understable,' etc., correctly.
• •Be Genuinely Enthusiastic: Let your passion for disc golf shine through. Share excitement about new releases, the sport's growth, and player achievements.
• •Focus on the 'Why': Connect with the reasons people play disc golf – the challenge, the community, the outdoors, the fun of a perfect throw.
• •Be Helpful and Approachable: Offer advice, answer questions, and create content that educates and empowers players, especially new ones.
• •Maintain a Positive and Encouraging Voice: Celebrate the sport and the community. Avoid overly technical jargon that might alienate beginners, and always encourage participation.

Social Perception

Positive, Trusted, Supportive of the Sport

Copy Examples

• •Ready to elevate your game? Explore our massive selection of discs and find your new favorite. We're as passionate about flight as you are! #DiscGolf #TheDiscDepot
• •New to disc golf? Don't sweat the numbers! Our latest blog post breaks down Speed, Glide, Turn, and Fade so you can choose discs like a pro. Link in bio! #DiscGolfTips #GrowTheSport
• •From the piney woods of East Texas to your course! Get your discs shipped fast and secure. Because waiting for new plastic is the hardest part of the game. #DiscGolfLife #GetYourThrowOn
• •Can't decide? Let us surprise you! Our monthly subscription box delivers 3 premium discs right to your door – more value, more fun! #DiscSubscription #DiscoverDiscs
• •We believe in equipping every player for their best round. Got questions about a disc or need a recommendation? Hit us up! We're here to help you fly. #DiscGolfCommunity #TheDiscDepot