Brand Tone

Helpful and Specialized

Brand Values

• •Specialization
• •Availability
• •Reliability

Best Practices

• •Always Lead with Specialization: Every piece of copy, from an ad to a social media reply, should reinforce that UlloaMotors is the expert in Korean auto parts. Use phrases like "As specialists...", "We focus exclusively on...", or "For your Hyundai, Kia, and SsangYong...".
• •Be Direct and Helpful: Get straight to the point. Customers are looking for specific solutions. Use clear, concise language. Frame content around solving problems (e.g., "Need a replacement for...?", "Fix your car's...").
• •Use a Product-Centric Visual Strategy: Accompany copy with high-quality images of the actual parts. This builds trust and shows transparency. Let the products speak for themselves and use the text to provide context and availability.
• •Maintain a Responsive and Accessible Tone in Interactions: When replying to comments or messages, be prompt, direct, and friendly. Answer questions about price, stock, and compatibility clearly. This consistency in customer service reinforces the helpful brand tone.
• •Educate, Don't Just Sell: Occasionally create content that offers value beyond a direct sale. For example, a post titled "3 Signs You Need to Replace Your Brake Pads" or "Why Using the Right Oil Filter for Your Hyundai Matters." This establishes authority and builds long-term trust.

Social Perception

Positive and Resourceful

Copy Examples

• •Your Specialist in Korean Auto Parts. Find the exact part you need for your Hyundai, Kia, or SsangYong. Quality guaranteed.
• •Fresh Stock Alert! 🚐 Just in: A full range of engine sensors for Kia Sportage (2018-2022 models). Don't let a faulty sensor keep you off the road. DM us for pricing and availability. #KiaParts #EngineSensors #UlloaMotors
• •Is your Hyundai's suspension feeling rough? We have the solution. From shock absorbers to control arms for your Elantra, Accent, or Tucson. Reliable parts for a smoother ride. Shop now on ulloamotors.cl.
• •Exclusive Offer: 15% Off All SsangYong Braking Components
• •At UlloaMotors, we live and breathe Korean auto parts. Since our founding, we've focused on one thing: providing the highest quality, most reliable parts for Hyundai, Kia, and SsangYong owners. We're not just a store; we're your trusted partner in keeping your vehicle in peak condition.