Brand Tone

Friendly, Approachable, Informative, Expert, Fun, Playful, Trustworthy, and Quality-Focused.

Brand Values

• •Quality Ingredients
• •Customer Satisfaction & Service
• •Family & Community
• •Expertise & Experience
• •Accessibility & Convenience
• •Health Consciousness (Emerging)
• •Eco-Friendliness (Emerging)

Best Practices

• •Emphasize "Family" and "Fun": Use words like "family," "kids," "fun," "joy," "celebration," "sweet memories," and "tasty" to evoke positive emotions and connect with both home users and event-focused businesses.
• •Highlight Quality Ingredients Clearly: Always mention "100% pure cane sugar," "no corn syrup," "non-GMO," "artisan," and "gourmet" when describing syrups to reinforce the commitment to quality. If applicable, specify "dye-free" or "sugar-free with organic monk fruit."
• •Maintain an Approachable & Helpful Voice: Use conversational language. Address the customer directly (e.g., "Your," "You"). Offer solutions and position the brand as an expert guide (e.g., "Make shaved ice like the pros," "We want to be your supplier").
• •Be Enthusiastic and Evocative: Use descriptive and sensory language to make the products sound appealing (e.g., "fluffiest snow," "rainbow of delicious flavors," "vibrant," "mouthwatering"). Incorporate playful elements or taglines where appropriate.
• •Showcase Experience and Trustworthiness: Subtly weave in mentions of their long history ("over 30 years in business," "established in 1992") and their expertise ("flavor experts") to build confidence and reinforce reliability.

Social Perception

Positive for Quality and Taste, Reliable Supplier, Helpful for Businesses & Home Use, Good Customer Service

Copy Examples

• •Headline: Taste the Sunshine! ✨ Body: Our gourmet Hypothermias syrups are handcrafted in small batches with 100% pure cane sugar – never corn syrup! Bring the fun of authentic shaved ice to your backyard or business. What flavor adventure are you starting today?
• •Headline: Your Shaved Ice Dreams Start Here! 🍧 Body: From the fluffiest Hatsuyuki shavers to a rainbow of delicious, non-GMO syrup flavors, Hypothermias is your family-owned one-stop shop for all things snow cones. Let’s make some sweet memories!
• •Headline: Real Sugar, Real Flavor, Real Fun! 🎉 Body: Ditch the artificial stuff! Hypothermias offers vibrant, artisan syrups made with premium ingredients. Perfect for parties, poolside treats, or your successful shaved ice stand. Quality you can taste, smiles guaranteed!
• •Headline: Fuel Your Fun (or Your Business!) ☀️ Body: With over 30 years of expertise, Hypothermias delivers top-notch shaved ice supplies and expert advice. Explore our best-selling pure cane sugar syrups, dye-free options, and even eco-friendly cups!
• •Headline: Hello Summer, Hello Hypothermias! 😎 Body: Turn any day into a celebration with our delicious, easy-to-use shaved ice syrups. Made with love in Arizona, because everyone deserves a taste of pure joy. PS: Check out our new sugar-free line!